Sec Form 13D Filing - Nierenberg Investment Management Company Inc. filing for CRAWFORD & CO (CRDA) - 2020-12-28

Insider filing report for Changes in Beneficial Ownership

  • Schedule 13G & 13D forms are used to report a party's ownership of stock which exceeds 5% of a company's total stock issue.
  • Schedule 13G is a shorter version of Schedule 13D with fewer reporting requirements.
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C.  20549


SCHEDULE 13D
Under the Securities Exchange Act of 1934
(Amendment No. 1)


CRAWFORD & COMPANY
(Name of Issuer)


Class B Common Stock, $1.00 Par Value
(Title of Class of Securities)

224633107
(CUSIP Number)

David Nierenberg
The D3 Family Funds
19605 NE 8th Street
Camas, WA  98607
(360) 604-8600

With a copy to:

Christopher P. Davis
Kleinberg, Kaplan, Wolff & Cohen, P.C.
500 Fifth Avenue
New York, NY 10110
(212) 986-6000

(Name, Address and Telephone Number of Person
Authorized to Receive Notices and Communications)

December 22, 2020
(Date of Event which Requires Filing of this Statement)

If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D and is filing this schedule because of §§ 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box [  ].



1
NAME OF REPORTING PERSONS
 
The D3 Family Fund, L.P.
 
2
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (See Instructions)
(a)    [X]
(b)    [  ]
 
3
SEC USE ONLY
 
  
4
SOURCE OF FUNDS (See Instructions)
WC
5
CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e) [   ]
 
 
6
CITIZENSHIP OR PLACE OF ORGANIZATION
Washington
NUMBER OF SHARES
BENEFICIALLY
7
SOLE VOTING POWER
0
OWNED BY
EACH
REPORTING
8
SHARED VOTING POWER
484,103
PERSON
WITH
 
9
SOLE DISPOSITIVE POWER
0
 
10
SHARED DISPOSITIVE POWER
484,103
11
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
484,103
12
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11)
EXCLUDES CERTAIN SHARES    [ ]
13
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
2.2%
14
TYPE OF REPORTING PERSON (See Instructions)
PN



1
NAME OF REPORTING PERSONS
 
The D3 Family Bulldog Fund, L.P.
 
2
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (See Instructions)
(a)    [X]
(b)    [  ]
 
3
SEC USE ONLY
 
  
4
SOURCE OF FUNDS (See Instructions)
WC
5
CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e) [   ]
 
 
6
CITIZENSHIP OR PLACE OF ORGANIZATION
Washington
NUMBER OF SHARES
BENEFICIALLY
7
SOLE VOTING POWER
0
OWNED BY
EACH
REPORTING
8
SHARED VOTING POWER
990,139
PERSON
WITH
 
9
SOLE DISPOSITIVE POWER
0
 
10
SHARED DISPOSITIVE POWER
990,139
11
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
990,139
12
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11)
EXCLUDES CERTAIN SHARES    [ ]
13
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
4.4%
14
TYPE OF REPORTING PERSON
PN



1
NAME OF REPORTING PERSONS
 
Benedict Value Fund, L.P.
 
2
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (See Instructions)
(a)    [X]
(b)    [  ]
 
3
SEC USE ONLY
 
  
4
SOURCE OF FUNDS (See Instructions)
WC
5
CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e) [   ]
 
 
6
CITIZENSHIP OR PLACE OF ORGANIZATION
Washington
NUMBER OF SHA RES
BENEFICIALLY
7
SOLE VOTING POWER
0
OWNED BY
EACH
REPORTING
8
SHARED VOTING POWER
39,624
PERSON
WITH
 
9
SOLE DISPOSITIVE POWER
0
 
10
SHARED DISPOSITIVE POWER
39,624
11
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
39,624
12
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11)
EXCLUDES CERTAIN SHARES    [ ]
13
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
Less than1%
14
TYPE OF REPORTING PERSON
PN



 
1
NAME OF REPORTING PERSONS
 
Haredale Ltd.
 
2
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (See Instructions)
(a)    [X]
(b)    [  ]
 
3
SEC USE ONLY
 
  
4
SOURCE OF FUNDS (See Instructions)
WC
5
CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e) [   ]
 
 
6
CITIZENSHIP OR PLACE OF ORGANIZATION
Bahamas
NUMBER OF SHARES
BENEFICIALLY
7
SOLE VOTING POWER
0
OWNED BY
EACH
REPORTING
8
SHARED VOTING POWER
50,159
PERSON
WITH
 
9
SOLE DISPOSITIVE POWER
0
 
10
SHARED DISPOSITIVE POWER
50,159
11
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
50,159
12
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11)
EXCLUDES CERTAIN SHARES    [ ]
13
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
Less than 1%
14
TYPE OF REPORTING PERSON
CO


1
NAME OF REPORTING PERSONS
 
Nierenberg Investment Management Company, Inc.
 
2
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (See Instructions)
(a)    [X]
(b)    [  ]
 
3
SEC USE ONLY
 
  
4
SOURCE OF FUNDS (See Instructions)
WC
5
CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e) [   ]
 
 
6
CITIZENSHIP OR PLACE OF ORGANIZATION
Washington
NUMBER OF SHARES
BENEFICIALLY
7
SOLE VOTING POWER
0
OWNED BY
EACH
REPORTING
8
SHARED VOTING POWER
1,564,025
PERSON
WITH
 
9
SOLE DISPOSITIVE POWER
0
 
10
SHARED DISPOSITIVE POWER
1,564,025
11
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
1,564,025
12
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11)
EXCLUDES CERTAIN SHARES    [ ]
13
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
6.9%
14
TYPE OF REPORTING PERSON
CO


1
NAME OF REPORTING PERSONS
 
David Nierenberg
 
2
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (See Instructions)
(a)    [X]
(b)    [  ]
 
3
SEC USE ONLY
 
  
4
SOURCE OF FUNDS (See Instructions)
AF
< div style="text-align: center;line-height: 12.55pt;font-weight: bold">5
CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e) [   ]
 
 
6
CITIZENSHIP OR PLACE OF ORGANIZATION
United States of America
NUMBER OF SHARES
BENEFICIALLY
7
SOLE VOTING POWER
0
OWNED BY
EACH
REPORTING
8
SHARED VOTING POWER
1,564,025
PERSON
WITH
 
9
SOLE DISPOSITIVE POWER
0
 
10
SHARED DISPOSITIVE POWER
1,564,025
11
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
1,564,025
12
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11)
EXCLUDES CERTAIN SHARES    [ ]
13
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
6.9%
14
TYPE OF REPORTING PERSON
IN

The following constitutes Amendment No. 1 to the Schedule 13D filed by the undersigned (this “Amendment No. 1). This Amendment No. 1 amends the Schedule 13D as specifically set forth herein.

Item 1.                            Security and Issuer.

Item 1 of the Schedule 13D is hereby amended and restated in its entirety as follows:
“This Schedule 13D (the “Schedule 13D”) is being filed with respect to the shares of Class B common stock (the “Shares”) of Crawford and Co. a Georgia corporation (“the “Company” or the “Issuer”). The address of the principal executive office of the Company is 5355 Triangle Parkway, Peachtree Corners, Georgia 30092-6500.”
Item 3.  Source and Amount of Funds or Other Consideration.

Item 3 of the Schedule 13D is hereby amended and restated in its entirety as follows:

“The total amount of funds used by the Reporting Persons to make all purchases of Shares beneficially owned by the Reporting Persons, as reported in Item 5(a,b) was approximately $12,902,927. The source of funds for purchases of Shares by each of the Reporting Persons is the working capital of the applicable D3 Family Fund and the Managed Account.”
Item 4.  Purpose of Transaction
Item 4 of the Schedule 13D is hereby amended to add the following:

“We have continued buying Crawford’s Series B shares because we believe that they are extremely under-valued and because we believe that the company’s new generation of executive leadership could close the gap between Crawford’s intrinsic and market value.

After the Crawford family, we are the largest series B shareholder, with an ownership stake today of 6.9%.

For that reason, plus two others discussed below, on December 23 we renewed our request to Crawford’s board chair that the board invite David Nierenberg to join the board in early 2021.  This request is now before the board’s governance committee.

Crawford denied our October request, claiming that the board had no open slots, because 11 positions were already filled.

Therefore we repeated our request on December 23, this time we hope with more persuasive reasons:


1.
Since peaking in 1997 at $22.88, Crawford’s share price declined through 2002 to only $7-8.  With a few exceptions, its share price has traded sideways for 18 years.

2.
We recognize that accomplished directors serve on Crawford’s board today.  We note, however, that there is not a single large non-family shareholder on the board.  We believe that we, as the largest non-family Series B shareholder, could bring the constructive urgency and a fresh look which comes with having serious skin in the game.  Moreover, proxy advisors and other governance experts would observe that five of Crawford’s 11 directors are not independent and that two directors have served for over a decade.



3.
The combination of Crawford’s prolonged share price stagnation and a board whose composition is independent by only one vote persuades us, as governance practitioners, that Crawford could benefit from the catalytic addition of its largest outside Series B shareholder, who brings decades of board and business improvement experience.  David Nierenberg has 42 years of such experience, a considerable portion of that helping financial services companies, and almost 200 “person years” of experience on the boards and board committees of public and private companies, government agencies, and not-for-profit organizations.  Among them, he serves on the Washington State Investment Board; the board of the Ira Millstein Center for Global Markets and Corporate Ownership at Columbia Law School, which he has chaired for the past three years; and proxy advisor Glass-Lewis’ Research Advisory Council, which he has chaired for t he past three years.  Nierenberg now has capacity to join another public board after the successful outcome at Rosetta Stone (RST), where he served five years on the board.

We already have spoken with several large Series B shareholders and will begin speaking with others in the New Year.  In addition, we plan to present our case to the nation’s two largest proxy advisors.  Nevertheless, we recognize that because the Crawford family owns over 57% of the Series B shares, we can only join the board with their support.  Both Crawford’s serve on the governance committee.  Jesse C. Crawford has been extremely successful in his other business ventures and we believe that he has been a diligent and well-informed corporate director.  In our many years of board service we have learned that most directors care about their reputations and genuinely want to do the right thing.  Therefore we are hopeful that David Nierenberg might be appointed to Crawford’s board, to help the family, the company, and the other stakeholders improve the value of the company.”

Item 5.  Interest in Securities of the Issuer.

Subsections (a) through (c) of Item 5 of the Schedule 13D are hereby amended and restated in their entirety as follows:

“(a)            The aggregate percentage of Shares reported owned by each person named herein is based upon 22,510,144 Shares outstanding as of October 26, 2020, which is the total number of Shares outstanding as reported in the Issuer’s Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission on November 2, 2020.
As of the close of business on the date hereof, the Family Fund individually beneficially owned 484,103 Shares, constituting approximately 2.2% of all of the outstanding Shares.
As of the close of business on the date hereof, the Bulldog Fund individually beneficially owned 990,139 Shares, constituting approximately 4.4% of all of the outstanding Shares.


As of the close of business on the date hereof, the Benedict Value Fund individually beneficially owned 39,624 Shares, constituting approximately less than 1% of all of the outstanding Shares.
As of the close of business on the date hereof, the Managed Account individually beneficially owned 50,159 Shares, constituting less than 1% of all of the outstanding Shares.
By virtue of its relationships with each of the D3 Family Funds and the Managed Account discussed in further detail in Item 2, NIMCO may be deemed to be the beneficial owner of the 1,564,025 Shares, beneficially owned in the aggregate by the D3 Family Funds and the Managed Account, constituting approximately 6.9% of all of the outstanding Shares.
By virtue of his relationship with NIMCO discussed in further detail in Item 2, Mr. Nierenberg may be deemed to be the beneficial owner of the 1,564,025 Shares beneficially owned by NIMCO, constituting approximately 6.9% of all of the outstanding Shares.
The Reporting Persons, in the aggregate, beneficially own 1,564,025 Shares, constituting approximately 6.9% of the outstanding Shares.
(b)            The Family Fund, NIMCO and Mr. Nierenberg have shared power (i) to vote or direct the vote of, and (ii) to dispose or direct the disposition of, the 484,103 Shares held by the Family Fund.
The Bulldog Fund, NIMCO and Mr. Nierenberg have shared power (i) to vote or direct the vote of, and (ii) to dispose or direct the disposition of, the 990,139 Shares held by the Bulldog Fund.
The Benedict Value Fund and Mr. Nierenberg have shared power (i) to vote or direct the vote of, and (ii) to dispose or direct the disposition of, the 39,624 Shares held by the Benedict Value Fund.
The Managed Account and Mr. Nierenberg have shared power (i) to vote or direct the vote of, and (ii) to dispose or direct the disposition of, the 50,159 Shares held by the Managed Account.
Item 5(c) is hereby amended and restated to read as follows:
(c)            Since our last filing, the following purchases of Shares were made by the Reporting Persons in open market transactions:


Fund
Transaction Date
Shares Bought
Price
D3 Family Fund LP
11/2/2020
1,401
          6.52
D3 Family Bulldog Fund LP
11/2/2020
2,673
          6.52
Haredale Ltd
11/2/2020
134
          6.52
D3 Family Fund LP
11/3/2020
1,251
          7.25
D3 Family Bulldog Fund LP
11/3/2020
2,386
          7.25
Haredale Ltd
11/3/2020
120
          7.25
D3 Family Fund LP
11/4/2020
3,432
          7.16
D3 Family Bulldog Fund LP
11/4/2020
6,541
          7.16
Haredale Ltd
11/4/2020
327
          7.16
D3 Family Fund LP
11/5/2020
519
          7.09
D3 Family Bulldog Fund LP
11/5/2020
989
          7.09
Haredale Ltd
11/5/2020
49
          7.09
D3 Family Fund LP
11/6/2020
1,153
          7.25
D3 Family Bulldog Fund LP
11/6/2020
2,199
          7.25
Haredale Ltd
11/6/2020
111
          7.25
D3 Family Bulldog Fund LP
11/20/2020
8
          7.25
D3 Family Bulldog Fund LP
11/25/2020
2,067
          7.25
Haredale Ltd
11/25/2020
152
          7.25
D3 Family Fund LP
11/27/2020
1,907
          7.25
D3 Family Bulldog Fund LP
11/27/2020
28,304
          7.25
D3 Family Fund LP
11/30/2020
1,182
          7.25
D3 Family Bulldog Fund LP
11/30/2020
9,052
          7.25
D3 Family Bulldog Fund LP
12/1/2020
1,183
          7.25
Haredale Ltd
12/1/2020
398
          7.25
D3 Family Bulldog Fund LP
12/2/2020
3,493
          7.25
Haredale Ltd
12/2/2020
886
          7.25
D3 Family Bulldog Fund LP
12/3/2020
95
          7.25
Haredale Ltd
12/3/2020
23
          7.25
D3 Family Fund LP
12/16/2020
2,650
          7.80
D3 Family Bulldog Fund LP
12/16/2020
27,582
          7.80
Haredale Ltd
12/16/2020
2,648
          7.80
D3 Family Fund LP
12/17/2020
1,546
          7.93
D3 Family Bulldog Fund LP
12/17/2020
3,161
          7.93
Haredale Ltd
12/17/2020
160
          7.93
D3 Family Fund LP
12/18/2020
3,218
          8.03
D3 Family Bulldog Fund LP
12/18/2020
6,581
          8.03
Haredale Ltd
12/18/2020
334
          8.03
D3 Family Fund LP
12/21/2020
3,145
          7.95
D3 Family Bulldog Fund LP
12/21/2020
6,433
          7.95
Haredale Ltd
12/21/2020
326
          7.95
D3 Family Fund LP
12/22/2020
36,916
          8.10
D3 Family Bulldog Fund LP
12/22/2020
75,504
          8.10
Haredale Ltd
12/22/2020
3,824
          8.10”



SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, each of the undersigned certifies that the information set forth in the Statement is true, complete and correct.



 
D3 Family Fund, L.P., D3 Family Bulldog Fund, L.P., Benedict Value Fund, L.P.
   
 
By:
Nierenberg Investment Management Company, Inc.
     
 
Its:
General Partner
     
December 28, 2020
By:
/s/ David Nierenberg
   
David Nierenberg, President


 
Haredale Ltd.
   
 
By:
Nierenberg Investment Management Company, Inc.
     
 
Its:
Investment Manager
     
December 28, 2020
By:
/s/ David Nierenberg
   
David Nierenberg, President


 
Nierenberg Investment Management Company, Inc.
     
December 28, 2020
By:
/s/ David Nierenberg
   
David Nierenberg, President


December 28, 2020
/s/ David Nierenberg
 
David Nierenberg