Sec Form 13G Filing - J. Goldman & Co LP filing for WHEELS UP EXPERIENCE INC (UP) - 2021-02-16

Insider filing report for Changes in Beneficial Ownership

  • Schedule 13G & 13D forms are used to report a party's ownership of stock which exceeds 5% of a company's total stock issue.
  • Schedule 13G is a shorter version of Schedule 13D with fewer reporting requirements.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
Under the Securities Exchange Act of 1934
(Amendment No. )*
Aspirational Consumer Lifestyle Corp. (ASPL)
(Name of Issuer)
Common Stock
(Title of Class of Securities)
G05436103
(CUSIP Number)
December 31, 2020
(Date of Event which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to
which this Schedule is filed:
[X] Rule 13d-1(b)
[ ]  Rule 13d-1(c)
[ ]  Rule 13d-1(d)
* The remainder of this cover page shall be filled out for a
reporting person's initial filing on this form with respect to
the subject class of securities, and for any subsequent
amendment containing information which would alter
disclosures provided in a prior cover page.
The information required on the remainder of this cover
page shall not be deemed to be "filed" for the purpose of
Section 18 of the Securities Exchange Act of 1934 ("Act")
or otherwise subject to the liabilities of that section of the
Act but shall be subject to all other provisions of the Act
(however, see the Notes).

1.NAMES OF REPORTING PERSONS

J. Goldman & Co., L.P.

2.CHECK THE APPROPRIATE BOX IF A MEMBER
OF A GROUP
(see instructions)
(a)    [ ]
(b)    [ ]


3.SEC USE ONLY


4.CITIZENSHIP OR PLACE OF ORGANIZATION

Delaware, U.S.A.

NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH

5.SOLE VOTING POWER

0

6.SHARED VOTING POWER

1,773,752 shares of Common Stock
(including 529,151 shares of Common
Stock issuable upon exercise of
warrants and units) (see Item 4)

7.SOLE DISPOSITIVE POWER

0

8.SHARED DISPOSITIVE POWER

1,773,752 shares of Common Stock
(including 529,151 shares of Common
Stock issuable upon exercise of
warrants and units) (see Item 4)

9.AGGREGATE AMOUNT BENEFICIALLY
OWNED BY EACH REPORTING PERSON

1,773,752 shares of Common Stock (including
529,151 shares of Common Stock issuable upon
exercise of warrants and units) (see Item 4)

10.CHECK IF THE AGGREGATE AMOUNT IN
ROW (9) EXCLUDES CERTAIN SHARES
(see instructions)    []


11.PERCENT OF CLASS REPRESENTED BY
AMOUNT IN ROW (9)

7.27%

12.TYPE OF REPORTING PERSON (see
instructions)

IA

1.NAMES OF REPORTING PERSONS

J. Goldman Capital Management, Inc.


2.CHECK THE APPROPRIATE BOX IF A MEMBER
OF A GROUP
(see instructions)
(a)    [ ]
(b)    [ ]

3.SEC USE ONLY

4.CITIZENSHIP OR PLACE OF ORGANIZATION

Delaware, U.S.A.

NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH

5.SOLE VOTING POWER

0

6.SHARED VOTING POWER

1,773,752 shares of Common Stock
(including 529,151 shares of Common
Stock issuable upon exercise of
warrants and units) (see Item 4)

7.SOLE DISPOSITIVE POWER

0

8.SHARED DISPOSITIVE POWER

1,773,752 shares of Common Stock
(including 529,151 shares of Common
Stock issuable upon exercise of
warrants and units) (see Item 4)

9.AGGREGATE AMOUNT BENEFICIALLY
OWNED BY EACH REPORTING PERSON

1,773,752 shares of Common Stock (including
529,151 shares of Common Stock issuable upon
exercise of warrants and units) (see Item 4)

10.CHECK IF THE AGGREGATE AMOUNT IN
ROW (9) EXCLUDES CERTAIN SHARES
(see instructions)    []

11.PERCENT OF CLASS REPRESENTED BY
AMOUNT IN ROW (9)

7.27%

12.TYPE OF REPORTING PERSON (see instructions)

CO

1.NAMES OF REPORTING PERSONS

Jay G. Goldman

2.CHECK THE APPROPRIATE BOX IF A MEMBER
OF A GROUP
(see instructions)
(a)    [ ]
(b)    [ ]

3.SEC USE ONLY

4.CITIZENSHIP OR PLACE OF ORGANIZATION

United States

NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH

5.SOLE VOTING POWER

0

6.SHARED VOTING POWER

1,773,752 shares of Common Stock
(including 529,151 shares of Common
Stock issuable upon exercise of
warrants and units) (see Item 4)

7.SOLE DISPOSITIVE POWER

0

8.SHARED DISPOSITIVE POWER

1,773,752 shares of Common Stock
(including 529,151 shares of Common
Stock issuable upon exercise of
warrants and units) (see Item 4)

9.AGGREGATE AMOUNT BENEFICIALLY
OWNED BY EACH REPORTING PERSON

 1,773,752 shares of Common Stock (including
529,151 shares of Common Stock issuable upon
exercise of warrants and units) (see Item 4)

10.CHECK IF THE AGGREGATE AMOUNT IN
ROW (9) EXCLUDES CERTAIN SHARES
(see instructions)    []

11.PERCENT OF CLASS REPRESENTED BY
AMOUNT IN ROW (9)

7.27%

12.TYPE OF REPORTING PERSON (see instructions)

IN

Item 1.

(a)Name of Issuer: Aspirational Consumer Lifestyle
Corp. (ASPL)

(b)Address of Issuer's Principal Executive Offices:

1 Kim Send Promenade
No 18-07/12 Great World City
Singapore 237994
SG

Item 2.

(a)Name of Person Filing:

This Statement is filed by: (i) J. Goldman & Co., L.P.
("JGC") with respect to Common Stock of the Company
beneficially owned by J. Goldman Master Fund, L.P.; (ii) J.
Goldman Capital Management, Inc. ("JGCM") with respect
to Common Stock of the Company beneficially owned by J.
Goldman Master Fund, L.P.; and (iii) Mr. Jay G. Goldman
with respect to Common Stock of the Company beneficially
owned by J. Goldman Master Fund, L.P.

(b)Address of the Principal Office or, if none, residence

The address of the principal place of business office of JGC,
JGCM and Mr. Goldman is c/o J. Goldman & Co., L.P., 510
Madison Avenue, 26th Floor, New York, NY 10022.

(c)Citizenship

JGC and JGCM are organized under the laws of the State of
Delaware.  Mr. Goldman is a citizen of the United States of
America.

(d)Title of Class of Securities

Common Stock

(e)CUSIP Number

G05436103

Item 3.  If this statement is filed pursuant to 240.13d-
1(b) or 240.13d-2(b) or (c), check whether the person
filing is a:

(a)[ ]Broker or dealer registered under section 15 of the Act
(15 U.S.C. 78o).

(b)[ ]Bank as defined in section 3(a)(6) of the Act (15 U.S.C.
78c).

(c)[ ]Insurance company as defined in section 3(a)(19) of the
Act (15 U.S.C. 78c).

(d)[ ]Investment company registered under section 8 of the
Investment Company Act of 1940 (15 U.S.C. 80a-8).

(e)[X]An investment adviser in accordance with 240.13d-
1(b)(1)(ii)(E);

(f)[ ]An employee benefit plan or endowment fund in
accordance with 240.13d-1(b)(1)(ii)(F);

(g)[X]A parent holding company or control person in
accordance with 240.13d-1(b)(1)(ii)(G);

(h)[ ]A savings associations as defined in Section 3(b) of the
Federal Deposit Insurance Act (12 U.S.C. 1813);

(i)[ ]A church plan that is excluded from the definition of an
investment company under section 3(c)(14) of the
Investment Company Act of 1940 (15 U.S.C. 80a-3);

(j)[ ]Group, in accordance with 240.13d-1(b)(1)(ii)(J).

Item 4.  Ownership.
Provide the following information regarding the
aggregate number and percentage of the class of
securities of the issuer identified in Item 1.
The information as of the date of the event which
requires filing of this statement required by Items 4(a) -
(c) is set forth in Rows 5-11 of the cover page for each
Reporting Person hereto and is listed below for each
Reporting Person.  The percentage set forth in Row 11
of the cover page for each Reporting Person is based
on 23,974,632 shares of Common Stock issued and
outstanding as of September 30, 2020, as represented
in the Company's Quarterly Report on Form 10-Q filed
with the Securities Exchange Commission on
November 16, 2020 and assumes the exercise of the
Company's reported warrants and units.

(a)Amount beneficially owned:

J. Goldman & Co., L.P. - 1,773,752 shares of
Common Stock (including 529,151 shares of Common
Stock issuable upon exercise of warrants and units).

J. Goldman Capital Management, Inc. - 1,773,752
shares of Common Stock (including 529,151 shares of
Common Stock issuable upon exercise of warrants and
units).

Jay. G. Goldman - 1,773,752 shares of Common Stock
(including 529,151 shares of Common Stock issuable
upon exercise of warrants and units).

(b)Percent of class:

J. Goldman & Co., L.P. - 7.27%

J. Goldman Capital Management, Inc. - 7.27%

Jay. G. Goldman - 7.27%

(c)Number of shares as to which the person has:

(i)Sole power to vote or to direct the vote:

J. Goldman & Co., L.P. - 0

J. Goldman Capital Management, Inc. - 0

Jay. G. Goldman - 0

(ii)Shared power to vote or to direct the vote:

J. Goldman & Co., L.P. - 1,773,752 shares of
Common Stock (including 529,151 shares of
Common Stock issuable upon exercise of warrants
and units).

J. Goldman Capital Management, Inc. - 1,773,752
shares of Common Stock (including 529,151 shares
of Common Stock issuable upon exercise of
warrants and units).

Jay. G. Goldman - 1,773,752 shares of Common
Stock (including 529,151 shares of Common Stock
issuable upon exercise of warrants and units).

(iii)Sole power to dispose or to direct the disposition
of:

J. Goldman & Co., L.P. - 0

J. Goldman Capital Management, Inc. - 0

Jay. G. Goldman - 0

(iv)Shared power to dispose or to direct the
disposition of:

J. Goldman & Co., L.P. - 1,773,752 shares of
Common Stock (including 529,151 shares of
Common Stock issuable upon exercise of warrants
and units).

J. Goldman Capital Management, Inc. - 1,773,752
shares of Common Stock (including 529,151 shares
of Common Stock issuable upon exercise of
warrants and units).

Jay. G. Goldman - 1,773,752 shares of Common
Stock (including 529,151 shares of Common Stock
issuable upon exercise of warrants and units).

Item 5.  Ownership of Five Percent or Less of a
Class.
If this statement is being filed to report the fact that as
of the date hereof the reporting person has ceased to
be the beneficial owner of more than five percent of the
class of securities, check the following [  ].

Item 6.  Ownership of More than Five Percent on
Behalf of Another Person.
N/A

Item 7.  Identification and Classification of the
Subsidiary Which Acquired the Security Being
Reported on By the Parent Holding Company.
N/A

Item 8.  Identification and Classification of
Members of the Group.
N/A

Item 9.  Notice of Dissolution of Group.
N/A

Item 10.  Certification.

(a)The following certification shall be included if the
statement is filed pursuant to 240.13d-1(b):

By signing below I certify that, to the best of my
knowledge and belief, the securities referred to above
were acquired and are held in the ordinary course of
business and were not acquired and are not held for the
purpose of or with the effect of changing or influencing
the control of the issuer of the securities and were not
acquired and are not held in connection with or as a
participant in any transaction having that purpose or
effect.

After reasonable inquiry and to the best of my
knowledge and belief, I certify that the information set forth
in this statement is true, complete and correct.

J. GOLDMAN & CO.,
L.P.

2/16/2021
Date

/s/ Sagan A. Weiss
Signature

Name: Sagan A. Weiss
Title: Chief Compliance
Officer


J. GOLDMAN CAPITAL
MANAGEMENT, INC.

2/16/2021
Date

/s/ Jay G. Goldman
Signature

Name: Jay G. Goldman
Title: Director

JAY G. GOLDMAN

2/16/2021
Date

/s/ Jay G. Goldman
Signature

AGREEMENT

The undersigned agree that this Schedule
13G dated December 31, 2020 relating to the Common
Stock of ASPL shall be filed on behalf of the
undersigned.

J. GOLDMAN & CO.,
L.P.

2/16/2021
Date

/s/ Sagan A. Weiss
Signature

Name: Sagan A. Weiss
Title: Chief Compliance
Officer


J. GOLDMAN CAPITAL
MANAGEMENT, INC.

2/16/2021
Date

/s/ Jay G. Goldman
Signature

Name: Jay G. Goldman
Title: Director


JAY G. GOLDMAN

2/16/2021
Date

/s/ Jay G. Goldman
Signature