Sec Form 13G Filing - BENCHMARK CAPITAL PARTNERS VI LP filing for Stitch Fix Inc. (SFIX) - 2021-02-16

Insider filing report for Changes in Beneficial Ownership

  • Schedule 13G & 13D forms are used to report a party's ownership of stock which exceeds 5% of a company's total stock issue.
  • Schedule 13G is a shorter version of Schedule 13D with fewer reporting requirements.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>

 

 

 

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

Schedule 13G

 

INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULES 13d-1 (b), (c) AND (d)
AND AMENDMENTS THERETO FILED PURSUANT TO 13d-2 (b)

 

(Amendment No. 3)*

 

Stitch Fix, Inc.
(Name of Issuer)
 
Class A Common Stock
(Title of Class of Securities)
 
860897107
(CUSIP Number)
 
December 31, 2020
(Date of Event Which Requires Filing of this Statement)

 

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

 

¨       Rule 13d-1(b)

 

¨       Rule 13d-1(c)

 

x       Rule 13d-1(d)

 

*The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

 

The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

 

(Continued on following pages)

 

 

 

Page 1 of 33 Pages

Exhibit Index Contained on Page 32

 

 

 

 

 

 

CUSIP NO. 860897107 13 G Page 2 of 35

 

1 NAME OF REPORTING PERSON      Benchmark Capital Partners VI, L.P. (“BCP VI”)
2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a)          ¨     (b)          x

3 SEC USE ONLY
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY EACH
REPORTING
PERSON
WITH		 5 SOLE VOTING POWER
938,489 shares*, except that Benchmark Capital Management Co. VI, L.L.C. (“BCMC VI”), the general partner of BCP VI, may be deemed to have sole power to vote these shares, and Alexandre Balkanski (“Balkanski”), Matthew R. Cohler (“Cohler”), Bruce W. Dunlevie (“Dunlevie”), Peter Fenton (“Fenton”), J. William Gurley (“Gurley”), Kevin R. Harvey (“Harvey”), Robert C. Kagle (“Kagle”), Mitchell H. Lasky (“Lasky”) and Steven M. Spurlock (“Spurlock”), the members of BCMC VI, may be deemed to have shared power to vote these shares.
6 SHARED VOTING POWER
See response to row 5.
7 SOLE DISPOSITIVE POWER
938,489 shares*, except that BCMC VI, the general partner of BCP VI, may be deemed to have sole power to dispose of these shares, and Balkanski, Cohler, Dunlevie, Fenton, Gurley, Harvey, Kagle, Lasky and Spurlock, the members of BCMC VI, may be deemed to have shared power to dispose of these shares.
8 SHARED DISPOSITIVE POWER
See response to row 7.
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH  REPORTING PERSON 938,489
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 1.5%
12 TYPE OF REPORTING PERSON PN

*Represents 938,489 shares of Class B Common Stock held directly by BCP VI. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 938,489 shares of Class B Common Stock held by BCP VI). If the outstanding number of shares inclu ded both Class A Common Stock and Class B Common Stock, this percentage would be 0.9%.

 

 

 

 

CUSIP NO. 860897107 13 G Page 3 of 35

 

1 NAME OF REPORTING PERSON       Benchmark Founders’ Fund VI, L.P. (“BFF VI”)
2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a)          ¨      (b)          x

3 SEC USE ONLY
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY EACH
REPORTING
PERSON
WITH		 5 SOLE VOTING POWER
58,694 shares*, except that BCMC VI, the general partner of BFF VI, may be deemed to have sole power to vote these shares, and Balkanski, Cohler, Dunlevie, Fenton, Gurley, Harvey, Kagle, Lasky and Spurlock, the members of BCMC VI, may be deemed to have shared power to vote these shares.
6 SHARED VOTING POWER
See response to row 5.
7 SOLE DISPOSITIVE POWER
58,694 shares*, except that BCMC VI, the general partner of BFF VI, may be deemed to have sole power to dispose of these shares, and Balkanski, Cohler, Dunlevie, Fenton, Gurley, Harvey, Kagle, Lasky and Spurlock, the members of BCMC VI, may be deemed to have shared power to dispose of these shares.
8 SHARED DISPOSITIVE POWER
See response to row 7.
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 58,694
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 0.1%
12 TYPE OF REPORTING PERSON PN

*Represents 58,694 shares of Class B Common Stock held directly by BFF VI. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 58,694 shares of Class B Common Stock held by BFF VI). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 0.1%.

 

 

 

 

CUSIP NO. 860897107 13 G Page 4 of 35

 

1 NAME OF REPORTING PERSON        Benchmark Founders’ Fund VI-B, L.P. (“BFF VI-B”)
2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a)          ¨      (b)          x

3 SEC USE ONLY
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY EACH
REPORTING
PERSON
WITH		 5 SOLE VOTING POWER
38,523 shares*, except that BCMC VI, the general partner of BFF VI-B, may be deemed to have sole power to vote these shares, and Balkanski, Cohler, Dunlevie, Fenton, Gurley, Harvey, Kagle, Lasky and Spurlock, the members of BCMC VI, may be deemed to have shared power to vote these shares.
6 SHARED VOTING POWER
See response to row 5.
7 SOLE DISPOSITIVE POWER
38,523 shares*, except that BCMC VI, the general partner of BFF VI-B, may be deemed to have sole power to dispose of these shares, and Balkanski, Cohler, Dunlevie, Fenton, Gurley, Harvey, Kagle, Lasky and Spurlock, the members of BCMC VI, may be deemed to have shared power to dispose of these shares.
8 SHARED DISPOSITIVE POWER
See response to row 7.
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 38,523
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 0.1%
12 TYPE OF REPORTING PERSON PN

*Represents 38,523 shares of Class B Common Stock held directly by BFF VI-B. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 38,523 shares of Class B Common Stock held by BFF VI-B). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be less than 0.1%.

 

 

 

 

CUSIP NO. 860897107 13 G Page 5 of 35

 

1 NAME OF REPORTING PERSON        Benchmark Capital Management Co. VI, L.L.C.
2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a)          ¨      (b)          x

3 SEC USE ONLY
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY EACH
REPORTING
PERSON
WITH		 5 SOLE VOTING POWER
1,136,875 shares*, of which 938,489 are directly owned by BCP VI, 58,694 are directly owned by BFF VI, 38,523 are directly owned by BFF VI-B and 101,169 are held in nominee form for the benefit of persons associated with BCMC VI.  BCMC VI, the general partner of BCP VI, BFF VI and BFF VI-B, may be deemed to have sole power to vote these shares, and Balkanski, Cohler, Dunlevie, Fenton, Gurley, Harvey, Kagle, Lasky and Spurlock, the members of BCMC VI, may be deemed to have shared power to vote these shares.
6 SHARED VOTING POWER
See response to row 5.
7 SOLE DISPOSITIVE POWER
1,136,875 shares*, of which 938,489 are directly owned by BCP VI, 58,694 are directly owned by BFF VI, 38,523 are directly owned by BFF VI-B and 101,169 are held in nominee form for the benefit of persons associated with BCMC VI.  BCMC VI, the general partner of BCP VI, BFF VI and BFF VI-B, may be deemed to have sole power to dispose of these shares, and Balkanski, Cohler, Dunlevie, Fenton, Gurley, Harvey, Kagle, Lasky and Spurlock, the members of BCMC VI, may be deemed to have shared power to dispose of these shares.
8 SHARED DISPOSITIVE POWER
See response to row 7.
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 1,136,875
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 1.8%
12 TYPE OF REPORTING PERSON OO

*Represents an aggregate of 1,136,875 shares of Class B Common Stock held directly by BCP VI, BFF VI, BFF VI-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 1,136,875 shares of Class B Common Stock held in aggregate by BCP VI, BFF VI, BFF VI-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 1.1%.

 

 

 

 

CUSIP NO. 860897107 13 G Page 6 of 35

 

1 NAME OF REPORTING PERSON        Benchmark Capital Partners VII, L.P. (“BCP VII”)
2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a)          ¨      (b)          x

3 SEC USE ONLY
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY EACH
REPORTING
PERSON
WITH		 5 SOLE VOTING POWER
5,790,079 shares*, except that Benchmark Capital Management Co. VII, L.L.C. (“BCMC VII”), the general partner of BCP VII, may be deemed to have sole power to vote these shares, and Cohler, Dunlevie, Fenton, Gurley, Harvey, Lasky, Spurlock and Eric Vishria (“Vishria”), the members of BCMC VII, may be deemed to have shared power to vote these shares.
6 SHARED VOTING POWER
See response to row 5.
7 SOLE DISPOSITIVE POWER
5,790,079 shares*, except that BCMC VII, the general partner of BCP VII, may be deemed to have sole power to dispose of these shares, and Cohler, Dunlevie, Fenton, Gurley, Harvey, Lasky, Spurlock and Vishria, the members of BCMC VII, may be deemed to have shared power to dispose of these shares.
8 SHARED DISPOSITIVE POWER
See response to row 7.
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 5,790,079
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 8.4%
12 TYPE OF REPORTING PERSON PN

*Represents 5,790,079 shares of Class B Common Stock held directly by BCP VII. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 5,790,079 shares of Class B Common Stock held by BCP VII). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 5.5%.

 

 

 

 

CUSIP NO. 860897107 13 G Page 7 of 35

 

1 NAME OF REPORTING PERSON        Benchmark Founders’ Fund VII, L.P. (“BFF VII”)
2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a)          ¨      (b)          x

3 SEC USE ONLY
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY EACH
REPORTING
PERSON
WITH		 5 SOLE VOTING POWER
643,041 shares*, except that BCMC VII, the general partner of BFF VII, may be deemed to have sole power to vote these shares, and Cohler, Dunlevie, Fenton, Gurley, Harvey, Lasky, Spurlock and Vishria, the members of BCMC VII, may be deemed to have shared power to vote these shares.
6 SHARED VOTING POWER
See response to row 5.
7 SOLE DISPOSITIVE POWER
643,041 shares*, except that BCMC VII, the general partner of BFF VII, may be deemed to have sole power to dispose of these shares, and Cohler, Dunlevie, Fenton, Gurley, Harvey, Lasky, Spurlock and Vishria, the members of BCMC VII, may be deemed to have shared power to dispose of these shares.
8 SHARED DISPOSITIVE POWER
See response to row 7.
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 643,041
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 1.0%
12 TYPE OF REPORTING PERSON PN

*Represents 643,041 shares of Class B Common Stock held directly by BFF VII. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 643,041 shares of Class B Common Stock held by BFF VII). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 0.6%.

 

 

 

 

CUSIP NO. 860897107 13 G Page 8 of 35

 

1 NAME OF REPORTING PERSON     Benchmark Founders’ Fund VII-B, L.P. (“BFF VII-B”)
2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a)          ¨      (b)          x

3 SEC USE ONLY
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY EACH
REPORTING
PERSON
WITH		 5 SOLE VOTING POWER
852,240 shares*, except that BCMC VII, the general partner of BFF VII-B, may be deemed to have sole power to vote these shares, and Cohler, Dunlevie, Fenton, Gurley, Harvey, Lasky, Spurlock and Vishria, the members of BCMC VII, may be deemed to have shared power to vote these shares.
6 SHARED VOTING POWER
See response to row 5.
7 SOLE DISPOSITIVE POWER
852,240 shares*, except that BCMC VII, the general partner of BFF VII-B, may be deemed to have sole power to dispose of these shares, and Cohler, Dunlevie, Fenton, Gurley, Harvey, Lasky, Spurlock and Vishria, the members of BCMC VII, may be deemed to have shared power to dispose of these shares.
8 SHARED DISPOSITIVE POWER
See response to row 7.
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 852,240
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 1.3%
12 TYPE OF REPORTING PERSON PN

*Represents 852,240 shares of Class B Common Stock held directly by BFF VII-B. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 852,240 shares of Class B Common Stock held by BFF VII-B). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 0.8%.

 

 

 

 

CUSIP NO. 860897107 13 G Page 9 of 35

 

1 NAME OF REPORTING PERSON        Benchmark Capital Management Co. VII, L.L.C.
2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a)          ¨      (b)          x

3 SEC USE ONLY
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY EACH
REPORTING
PERSON
WITH		 5 SOLE VOTING POWER
7,285,360 shares*, of which 5,790,079 are directly owned by BCP VII, 643,041 are directly owned by BFF VII and 852,240 are directly owned by BFF VII-B.  BCMC VII, the general partner of BCP VII, BFF VII and BFF VII-B, may be deemed to have sole power to vote these shares, and Cohler, Dunlevie, Fenton, Gurley, Harvey, Lasky, Spurlock and Vishria, the members of BCMC VII, may be deemed to have shared power to vote these shares.
6 SHARED VOTING POWER
See response to row 5.
7 SOLE DISPOSITIVE POWER
7,285,360 shares*, of which 5,790,079 are directly owned by BCP VII, 643,041 are directly owned by BFF VII and 852,240 are directly owned by BFF VII-B.  BCMC VII, the general partner of BCP VII, BFF VII and BFF VII-B, may be deemed to have sole power to dispose of these shares, and Cohler, Dunlevie, Fenton, Gurley, Harvey, Lasky, Spurlock and Vishria, the members of BCMC VII, may be deemed to have shared power to dispose of these shares.
8 SHARED DISPOSITIVE POWER
See response to row 7.
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 7,285,360
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 10.4%
12 TYPE OF R EPORTING PERSON OO

*Represents an aggregate of 7,285,360 shares of Class B Common Stock held directly by BCP VII, BFF VII and BFF VII-B, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 7,285,360 shares of Class B Common Stock held in aggregate by BCP VII, BFF VII and BFF VII-B, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 6.9%.

 

 

 

 

CUSIP NO. 860897107 13 G Page 10 of 35

 

1 NAME OF REPORTING PERSON        Benchmark Capital Partners IX, L.P. (“BCP IX”)
2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a)          ¨      (b)          x

3 SEC USE ONLY
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY EACH
REPORTING
PERSON
WITH		 5 SOLE VOTING POWER
707,246 shares*, except that Benchmark Capital Management Co. IX, L.L.C. (“BCMC IX”), the general partner of BCP IX, may be deemed to have sole power to vote these shares, and Fenton, Gurley, An-Yen Hu (“Hu”), Chetan Puttagunta (“Puttagunta”), Spurlock, Sarah E. Tavel (“Tavel”) and Vishria, the members of BCMC IX, may be deemed to have shared power to vote these shares.
6 SHARED VOTING POWER
See response to row 5.
7 SOLE DISPOSITIVE POWER
707,246 shares*, except that BCMC IX, the general partner of BCP IX, may be deemed to have sole power to dispose of these shares, and Fenton, Gurley, Hu, Puttagunta, Spurlock, Tavel and Vishria, the members of BCMC IX, may be deemed to have shared power to dispose of these shares.
8 SHARED DISPOSITIVE POWER
See response to row 7.
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 707,246
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 1.1%
12 TYPE OF REPORTING PERSON PN

*Represents 707,246 shares of Class B Common Stock held directly by BCP IX. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 707,246 shares of Class B Common Stock held by BCP IX). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 0.7%.

 

 

 

 

CUSIP NO. 860897107 13 G Page 11 of 35

 

1 NAME OF REPORTING PERSON        Benchmark Founders’ Fund IX, L.P. (“BFF IX”)
2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a)          ¨      (b)          x

3 SEC USE ONLY
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY EACH
REPORTING
PERSON
WITH		 5 SOLE VOTING POWER
213,214 shares*, except that BCMC IX, the general partner of BFF IX, may be deemed to have sole power to vote these shares, and Fenton, Gurley, Hu, Puttagunta, Spurlock, Tavel and Vishria, the members of BCMC IX, may be deemed to have shared power to vote these shares.
6 SHARED VOTING POWER
See response to row 5.
7 SOLE DISPOSITIVE POWER
213,214 shares*, except that BCMC IX, the general partner of BFF IX, may be deemed to have sole power to dispose of these shares, and Fenton, Gurley, Hu, Puttagunta, Spurlock, Tavel and Vishria, the members of BCMC IX, may be deemed to have shared power to dispose of these shares.
8 SHARED DISPOSITIVE POWER
See response to row 7.
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 213,214
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 0.3%
12 TYPE OF REPORTING PERSON PN

*Represents 213,214 shares of Class B Common Stock held directly by BFF IX. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 213,214 shares of Class B Common Stock held by BFF IX). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 0.2%.

 

 

 

 

CUSIP NO. 860897107 13 G Page 12 of 35

 

1 NAME OF REPORTING PERSON        Benchmark Founders’ Fund IX-A, L.P. (“BFF IX-A”)
2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a)          ¨      (b)          x

3 SEC USE ONLY
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY EACH
REPORTING
PERSON
WITH		 5 SOLE VOTING POWER
14,178 shares*, except that BCMC IX, the general partner of BFF IX-A, may be deemed to have sole power to vote these shares, and Fenton, Gurley, Hu, Puttagunta, Spurlock, Tavel and Vishria, the members of BCMC IX, may be deemed to have shared power to vote these shares.
6 SHARED VOTING POWER
See response to row 5.
7 SOLE DISPOSITIVE POWER
14,178 shares*, except that BCMC IX, the general partner of BFF IX-A, may be deemed to have sole power to dispose of these shares, and Fenton, Gurley, Hu, Puttagunta, Spurlock, Tavel and Vishria, the members of BCMC IX, may be deemed to have shared power to dispose of these shares.
8 SHARED DISPOSITIVE POWER
See response to row 7.
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 14,178
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 0.0%
12 TYPE OF REPORTING PERSON PN

*Represents 14,178 shares of Class B Common Stock held directly by BFF IX-A. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 14,178 shares of Class B Common Stock held by BFF IX-A). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be less than 0.1%.

 

 

 

 

CUSIP NO. 860897107 13 G Page 13 of 35

 

1 NAME OF REPORTING PERSON        Benchmark Founders’ Fund IX-B, L.P. (“BFF IX-B”)
2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a)          ¨      (b)          x

3 SEC USE ONLY
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY EACH
REPORTING
PERSON
WITH		 5 SOLE VOTING POWER
65,362 shares*, except that BCMC IX, the general partner of BFF IX-B, may be deemed to have sole power to vote these shares, and Fenton, Gurley, Hu, Puttagunta, Spurlock, Tavel and Vishria, the members of BCMC VI, may be deemed to have shared power to vote these shares.
6 SHARED VOTING POWER
See response to row 5.
7 SOLE DISPOSITIVE POWER
65,362 shares*, except that BCMC IX, the general partner of BFF IX-B, may be deemed to have sole power to dispose of these shares, and Fenton, Gurley, Hu, Puttagunta, Spurlock, Tavel and Vishria, the members of BCMC IX, may be deemed to have shared power to dispose of these shares.
8 SHARED DISPOSITIVE POWER
See response to row 7.
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 65,362
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 0.1%
12 TYPE OF REPORTING PERSON PN

*Represents 65,362 shares of Class B Common Stock held directly by BFF IX-B. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 65,362 shares of Class B Common Stock held by BFF IX-B). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be less than 0.1%.

 

 

 

 

CUSIP NO. 860897107 13 G Page 14 of 35

 

1 NAME OF REPORTING PERSON        Benchmark Capital Management Co. IX, L.L.C.
2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a)          ¨      (b)          x

3 SEC USE ONLY
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY EACH
REPORTING
PERSON
WITH		 5 SOLE VOTING POWER
1,000,000 shares*, of which 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF IX-A and 65,362 are directly owned by BFF IX-B. BCMC IX, the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, may be deemed to have sole power to dispose of these shares, and Fenton, Gurley, Hu, Puttagunta, Spurlock, Tavel and Vishria, the members of BCMC IX, may be deemed to have shared power to dispose of these shares.
6 SHARED VOTING POWER
See response to row 5.
7 SOLE DISPOSITIVE POWER
1,000,000 shares*, of which 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF IX-A and 65,362 are directly owned by BFF IX-B. BCMC IX, the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, may be deemed to have sole power to dispose of these shares, and Fenton, Gurley, Hu, Puttagunta, Spurlock, Tavel and Vishria, the members of BCMC IX, may be deemed to have shared power to dispose of these shares.
8 SHARED DISPOSITIVE POWER
See response to row 7.
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 1,000,000
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 1.6%
12 TYPE OF REPORTING PERSON OO

*Represents an aggregate of 1,000,000 shares of Class B Common Stock held directly by BCP IX, BFF IX, BFF IX-A, BFF IX-B, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 1,000,000 shares of Class B Common Stock held in aggregate by BCP IX, BFF IX, BFF IX-A and BFF IX-B, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 1.0%.

 

 

 

 

CUSIP NO. 860897107 13 G Page 15 of 35

 

1 NAME OF REPORTING PERSON      Alexandre Balkanski
2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a)          ¨      (b)          x

3 SEC USE ONLY
4 CITIZENSHIP OR PLACE OF ORGANIZATION
U.S. Citizen
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY EACH
REPORTING
PERSON
WITH		 5 SOLE VOTING POWER
0 shares
6 SHARED VOTING POWER
1,136,875 shares*, of which 938,489 are directly owned by BCP VI, 58,694 are directly owned by BFF VI, 38,523 are directly owned by BFF VI-B and 101,169 are held in nominee form for the benefit of persons associated with BCMC VI.  BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, and Balkanski, a member of BCMC VI, may be deemed to have shared power to vote these shares.
7 SOLE DISPOSITIVE POWER
0 shares
8 SHARED DISPOSITIVE POWER
1,136,875 shares*, of which 938,489 are directly owned by BCP VI, 58,694 are directly owned by BFF VI, 38,523 are directly owned by BFF VI-B and 101,169 are held in nominee form for the benefit of persons associated with BCMC VI.  BCMC VI is the general partner of BCP VI, BFF V and BFF VI-B I, and Balkanski, a member of BCMC VI, may be deemed to have shared power to dispose of these shares.
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 1,136,875
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 1.8%
12 TYPE OF REPORTING PERSON IN

*Represents an aggregate of 1,136,875 shares of Class B Common Stock held directly by BCP VI, BFF VI, BFF VI-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 1,136,875 shares of Class B Common Stock held in aggregate by BCP VI, BFF VI, BFF VI-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 1.1%.

 

 

 

 

CUSIP NO. 860897107 13 G Page 16 of 35

 

1 NAME OF REPORTING PERSON      Matthew R. Cohler
2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a)          ¨      (b)         x

3 SEC USE ONLY
4 CITIZENSHIP OR PLACE OF ORGANIZATION
U.S. Citizen
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY EACH
REPORTING
PERSON
WITH		 5 SOLE VOTING POWER
19,661 shares
6 SHARED VOTING POWER
8,422,235 shares*, of which 938,489 are directly owned by BCP VI, 58,694 are directly owned by BFF VI, 38,523 are directly owned by BFF VI-B and 101,169 are held in nominee form for the benefit of persons associated with BCMC VI, 5,790,079 are directly owned by BCP VII, 643,041 are directly owned by BFF VII and 852,240 are directly owned by BFF VII-B.  BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, and BCMC VII is the general partner of BCP VII, BFF VII and BFF VII-B, and Cohler, a member of BCMC VI and BCMC VII, may be deemed to have shared power to vote these shares.
7 SOLE DISPOSITIVE POWER
19,661 shares
8 SHARED DISPOSITIVE POWER
8,422,235 shares*, of which 938,489 are directly owned by BCP VI, 58,694 are directly owned by BFF VI, 38,523 are directly owned by BFF VI-B and 101,169 are held in nominee form for the benefit of persons associated with BCMC VI, 5,790,079 are directly owned by BCP VII, 643,041 are directly owned by BFF VII and 852,240 are directly owned by BFF VII-B.  BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, and BCMC VII is the general partner of BCP VII, BFF VII and BFF VII-B, and Cohler, a member of BCMC VI and BCMC VII, may be deemed to have shared power to dispose of these shares.
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 8,441,896
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 11.8%
12 TYPE OF REPORTING PERSON IN

*Represents an aggregate of 8,422,235 shares of Class B Common Stock held directly by BCP VI, BFF VI, BFF VI-B, BCP VII, BFF VII, BFF VII-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 8,422,235 shares of Class B Common Stock held in aggregate by BCP VI, BFF VI, BFF VI-B, BCP VII, BFF VII and BFF VII-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 8.1%.

 

 

 

 

CUSIP NO. 860897107 13 G Page 17 of 35

 

1 NAME OF REPORTING PERSON      Bruce W. Dunlevie
2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a)          ¨      (b)          x

3 SEC USE ONLY
4 CITIZENSHIP OR PLACE OF ORGANIZATION
U.S. Citizen

NUMBER OF
SHARES
BENEFICIALLY
OWNED BY EACH

REPORTING
PERSON
WITH

 5 SOLE VOTING POWER
65,513 shares
6 SHARED VOTING POWER
8,422,235 shares*, of which 938,489 are directly owned by BCP VI, 58,694 are directly owned by BFF VI, 38,523 are directly owned by BFF VI-B and 101,169 are held in nominee form for the benefit of persons associated with BCMC VI, 5,790,079 are directly owned by BCP VII, 643,041 are directly owned by BFF VII and 852,240 are directly owned by BFF VII-B.  BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, and BCMC VII is the general partner of BCP VII, BFF VII and BFF VII-B, and Dunlevie, a member of BCMC VI and BCMC VII, may be deemed to have shared power to vote these shares.
7 SOLE DISPOSITIVE POWER
65,513 shares
8 SHARED DISPOSITIVE POWER
8,422,235 shares*, of which 938,489 are directly owned by BCP VI, 58,694 are directly owned by BFF VI, 38,523 are directly owned by BFF VI-B and 101,169 are held in nominee form for the benefit of persons associated with BCMC VI, 5,790,079 are directly owned by BCP VII, 643,041 are directly owned by BFF VII and 852,240 are directly owned by BFF VII-B.  BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, and BCMC VII is the general partner of BCP VII, BFF VII and BFF VII-B, and Dunlevie, a member of BCMC VI and BCMC VII, may be deemed to have shared power to dispose of these shares.
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 8,487,748
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 11.9%
12 TYPE OF REPORTING PERSON IN

*Represents an aggregate of 8,422,235 shares of Class B Common Stock held directly by BCP VI, BFF VI, BFF VI-B, BCP VII, BFF VII, BFF VII-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 8,422,235 shares of Class B Common Stock held in aggregate by BCP VI, BFF VI, BFF VI-B, BCP VII, BFF VII, BFF VII-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 8.1%.

 

 

 

 

CUSIP NO. 860897107 13 G Page 18 of 35

 

1 NAME OF REPORTING PERSON      Peter Fenton
2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a)          ¨      (b)          x

3 SEC USE ONLY
4 CITIZENSHIP OR PLACE OF ORGANIZATION
U.S. Citizen

NUMBER OF
 SHARES
BENEFICIALLY
OWNED BY EACH

REPORTING
PERSON
WITH

 5 SOLE VOTING POW ER
45,409 shares
6 SHARED VOTING POWER
9,422,235 shares*, of which 938,489 are directly owned by BCP VI, 58,694 are directly owned by BFF VI, 38,523 are directly owned by BFF VI-B and 101,169 are held in nominee form for the benefit of persons associated with BCMC VI, 5,790,079 are directly owned by BCP VII, 643,041 are directly owned by BFF VII and 852,240 are directly owned by BFF VII-B, 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF IX-A and 65,362 are directly owned by BFF IX-B. BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, BCMC VII is the general partner of BCP VII, BFF VII and BFF VII-B, and BCMC IX is the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, and Fenton, a member of BCMC VI, BCMC VII and BCMC IX, may be deemed to have shared power to vote these shares.
7 SOLE DISPOSITIVE POWER
45,409 shares
8 SHARED DISPOSITIVE POWER
9,422,235 shares*, of which 938,489 are directly owned by BCP VI, 58,694 are directly owned by BFF VI, 38,523 are directly owned by BFF VI-B and 101,169 are held in nominee form for the benefit of persons associated with BCMC VI, 5,790,079 are directly owned by BCP VII, 643,041 are directly owned by BFF VII and 852,240 are directly owned by BFF VII-B, 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF IX-A and 65,362 are directly owned by BFF IX-B. BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, BCMC VII is the general partner of BCP VII, BFF VII and BFF VII-B, and BCMC IX is the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, and Fenton, a member of BCMC VI, BCMC VII and BCMC IX, may be deemed to have shared power to dispose of these shares.
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 9,467,644
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 13.1%
12 TYPE OF REPORTING PERSON IN

*Represents an aggregate of 9,422,235 shares of Class B Common Stock held directly by BCP VI, BFF VI, BFF VI-B, BCP VII, BFF VII, BFF VII-B, BCP IX, BFF IX, BFF IX-A, BFF IX-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 9,422,235 shares of Class B Common Stock held in aggregate by BCP VI, BFF VI, BFF VI-B, BCP VII, BFF VII, BFF VII-B, BCP IX, BFF IX, BFF IX-A, BFF IX-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 9.0%.

 

 

 

 

CUSIP NO. 860897107 13 G Page 19 of 35

 

1 NAME OF REPORTING PERSON     J. William Gurley
2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a)          ¨      (b)          x

3 SEC USE ONLY
4 CITIZENSHIP OR PLACE OF ORGANIZATION
U.S. Citizen
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY EACH
REPORTING
PERSON
WITH		 5 SOLE VOTING POWER
1,005,015 shares
6 SHARED VOTING POWER
9,422,235 shares*, of which 938,489 are directly owned by BCP VI, 58,694 are directly owned by BFF VI, 38,523 are directly owned by BFF VI-B and 101,169 are held in nominee form for the benefit of persons associated with BCMC VI, 5,790,079 are directly owned by BCP VII, 643,041 are directly owned by BFF VII and 852,240 are directly owned by BFF VII-B, 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF IX-A and 65,362 are directly owned by BFF IX-B. BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, BCMC VII is the general partner of BCP VII, BFF VII and BFF VII-B, and BCMC IX is the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, and Gurley, a member of BCMC VI, BCMC VII and BCMC IX, may be deemed to have shared power to vote these shares.
7 SOLE DISPOSITIVE POWER
1,005,015 shares
8 SHARED DISPOSITIVE POWER
9,422,235 shares*, of which 938,489 are directly owned by BCP VI, 58,694 are directly owned by BFF VI, 38,523 are directly owned by BFF VI-B and 101,169 are held in nominee form for the benefit of persons associated with BCMC VI, 5,790,079 are directly owned by BCP VII, 643,041 are directly owned by BFF VII and 852,240 are directly owned by BFF VII-B, 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF IX-A and 65,362 are directly owned by BFF IX-B. BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, BCMC VII is the general partner of BCP VII, BFF VII and BFF VII-B, and BCMC IX is the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, and Gurley, a member of BCMC VI, BCMC VII and BCMC IX, may be deemed to have shared power to dispose of these shares.
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 10,427,250
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 14.4%
12 TYPE OF REPORTING PERSON IN

*Represents an aggregate of 9,422,235 shares of Class B Common Stock held directly by BCP VI, BFF VI, BFF VI-B, BCP VII, BFF VII, BFF VII-B, BCP IX, BFF IX, BFF IX-A, BFF IX-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 9,422,235 shares of Class B Common Stock held in aggregate by BCP VI, BFF VI, BFF VI-B, BCP VII, BFF VII, BFF VII-B, BCP IX, BFF IX, BFF IX-A, BFF IX-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 9.9%.

 

 

 

 

CUSIP NO. 860897107 13 G Page 20 of 35

 

1 NAME OF REPORTING PERSON      Kevin R. Harvey  
2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a)          ¨      (b)          x

3 SEC USE ONLY
4 CITIZENSHIP OR PLACE OF ORGANIZATION
U.S. Citizen

NUMBER OF
SHARES
BENEFICIALLY
OWNED BY EACH
REPORTING
PERSON
WITH

 5 SOLE VOTING POWER
710,758 shares
6 SHARED VOTING POWER
8,422,235 shares*, of which 938,489 are directly owned by BCP VI, 58,694 are directly owned by BFF VI, 38,523 are directly owned by BFF VI-B and 101,169 are held in nominee form for the benefit of persons associated with BCMC VI, 5,790,079 are directly owned by BCP VII, 643,041 are directly owned by BFF VII and 852,240 are directly owned by BFF VII-B. BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, and BCMC VII is the general partner of BCP VII, BFF VII and BFF VII-B, and Harvey, a member of BCMC VI and BCMC VII, may be deemed to have shared power to vote these shares.
7 SOLE DISPOSITIVE POWER
710,758 shares
8 SHARED DISPOSITIVE POWER
8,422,235 shares*, of which 938,489 are directly owned by BCP VI, 58,694 are directly owned by BFF VI, 38,523 are directly owned by BFF VI-B and 101,169 are held in nominee form for the benefit of persons associated with BCMC VI, 5,790,079 are directly owned by BCP VII, 643,041 are directly owned by BFF VII and 852,240 are directly owned by BFF VII-B. BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, and BCMC VII is the general partner of BCP VII, BFF VII and BFF VII-B, and Harvey, a member of BCMC VI and BCMC VII, may be deemed to have shared power to dispose of these shares.
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 9,132,993
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 12.8%
12 TYPE OF REPORTING PERSON IN

*Represents an aggregate of 8,422,235 shares of Class B Common Stock held directly by BCP VI, BFF VI, BFF VI-B, BCP VII, BFF VII, BFF VII-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 8,422,235 shares of Class B Common Stock held in aggregate by BCP VI, BFF VI, BFF VI-B, BCP VII, BFF VII, BFF VII-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 8.7%.

 

 

 

 

CUSIP NO. 860897107 13 G Page 21 of 35

  



1		 NAME OF REPORTING PERSON      An-Yen Hu
2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a)          ¨      (b)          x

3 SEC USE ONLY
4 CITIZENSHIP OR PLACE OF ORGANIZATION
U.S. Citizen

 

 

NUMBER OF

SHARES
BENEFICIALLY
OWNED BY EACH REPORTING
PERSON
WITH

 5 SOLE VOTING POWER
0 shares
6 SHARED VOTING POWER
1,000,000 shares*, of which 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF IX-A and 65,362 are directly owned by BFF IX-B. BCMC IX is the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, and Hu, a member of BCMC IX, may be deemed to have shared power to vote these shares.
7 SOLE DISPOSITIVE POWER
0 shares
8 SHARED DISPOSITIVE POWER
1,000,000 shares*, of which 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF IX-A and 65,362 are directly owned by BFF IX-B. BCMC IX is the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, and Hu, a member of BCMC IX, may be deemed to have shared power to dispose of these shares.

9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 1,000,000
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 1.6%
12 TYPE OF REPORTING PERSON IN

*Represents an aggregate of 1,000,000 shares of Class B Common Stock held directly by BCP IX, BFF IX, BFF IX-A and BFF IX-B. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 1,000,000 shares of Class B Common Stock held in aggregate by BCP IX, BFF IX, BFF IX-A and BFF IX-B). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 1.0

 

 

 

 

CUSIP NO. 860897107 13 G Page 22 of 35

 

1 NAME OF REPORTING PERSON      Robert C. Kagle
2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a)          ¨      (b)          x

3 SEC USE ONLY
4 CITIZENSHIP OR PLACE OF ORGANIZATION
U.S. Citizen
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY EACH
REPORTING
PERSON
WITH		 5 SOLE VOTING POWER
333,820 shares
6 SHARED VOTING POWER
1,136,875 shares*, of which 938,489 are directly owned by BCP VI, 58,694 are directly owned by BFF VI, 38,523 are directly owned by BFF VI-B and 101,169 are held in nominee form for the benefit of persons associated with BCMC VI.  BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, and Kagle, a member of BCMC VI, may be deemed to have shared power to vote these shares.
7 SOLE DISPOSITIVE POWER

333,820 shares

8 SHARED DISPOSITIVE POWER
1,136,875 shares*, of which 938,489 are directly owned by BCP VI, 58,694 are directly owned by BFF VI, 38,523 are directly owned by BFF VI-B and 101,169 are held in nominee form for the benefit of persons associated with BCMC VI.  BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, and Kagle, a member of BCMC VI and BCMC VII, may be deemed to have shared power to dispose of these shares.
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 1,470,695
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 2.3%
12 TYPE OF REPORTING PERSON IN

*Represents an aggregate of 1,136,875 shares of Class B Common Stock held directly by BCP VI, BFF VI, BFF VI-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 1,136,875 shares of Class B Common Stock held in aggregate by BCP VI, BFF VI, BFF VI-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 1.4%.

 

 

 

 

CUSIP NO. 860897107 13 G Page 23 of 35

 

1 NAME OF REPORTING PERSON      Mitchell H. Lasky
2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a)          ¨      (b)         x

3 SEC USE ONLY
4 CITIZENSHIP OR PLACE OF ORGANIZATION
U.S. Citizen
NUMBER OF
 SHARES
BENEFICIALLY
OWNED BY EACH
REPORTING
PERSON
WITH		 5 SOLE VOTING POWER
13,108 shares
6 SHARED VOTING POWER
8,422,235 shares*, of which 938,489 are directly owned by BCP VI, 58,694 are directly owned by BFF VI, 38,523 are directly owned by BFF VI-B and 101,169 are held in nominee form for the benefit of persons associated with BCMC VI, 5,790,079 are directly owned by BCP VII, 643,041 are directly owned by BFF VII and 852,240 are directly owned by BFF VII-B.  BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, and BCMC VII is the general partner of BCP VII, BFF VII and BFF VII-B, and Lasky, a member of BCMC VI and BCMC VII, may be deemed to have shared power to vote these shares.
7 SOLE DISPOSITIVE POWER
13,108 shares
8 SHARED DISPOSITIVE POWER
8,422,235 shares*, of which 938,489 are directly owned by BCP VI, 58,694 are directly owned by BFF VI, 38,523 are directly owned by BFF VI-B and 101,169 are held in nominee form for the benefit of persons associated with BCMC VI, 5,790,079 are directly owned by BCP VII, 643,041 are directly owned by BFF VII and 852,240 are directly owned by BFF VII-B.  BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, and BCMC VII is the general partner of BCP VII, BFF VII and BFF VII-B, and Lasky, a member of BCMC VI and BCMC VII, may be deemed to have shared power to dispose of these shares.
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 8,435,343
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 11.8%
12 TYPE OF REPORTING PERSON IN

*Represents an aggregate of 8,422,235 shares of Class B Common Stock held directly by BCP VI, BFF VI, BFF VI-B, BCP VII, BFF VII, BFF VII-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 8,422,235 shares of Class B Common Stock held in aggregate by BCP VI, BFF VI, BFF VI-B, BCP VII, BFF VII, BFF VII-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 8.0%.

 

 

 

 

CUSIP NO. 860897107 13 G Page 24 of 35

 

1 NAME OF REPORTING PERSON      Chetan Puttagunta
2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a)          ¨      (b)         x

3 SEC USE ONLY
4 CITIZENSHIP OR PLACE OF ORGANIZATION
U.S. Citizen
NUMBER OF
 SHARES
BENEFICIALLY
OWNED BY EACH
REPORTING
PERSON
WITH		 5 SOLE VOTING POWER
0 shares
6 SHARED VOTING POWER
1,000,000 shares*, of which 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF IX-A and 65,362 are directly owned by BFF IX-B. BCMC IX is the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, and Puttagunta, a member of BCMC IX, may be deemed to have shared power to vote these shares.
7 SOLE DISPOSITIVE POWER
0 shares
8 SHARED DISPOSITIVE POWER
1,000,000 shares*, of which 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF IX-A and 65,362 are directly owned by BFF IX-B. BCMC IX is the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, and Puttagunta, a member of BCMC IX, may be deemed to have shared power to dispose of these shares.
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 1,000,000
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 1.6%
12 TYPE OF REPORTING PERSON IN

*Represents an aggregate of 1,000,000 shares of Class B Common Stock held directly by BCP IX, BFF IX, BFF IX-A and BFF IX-B. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 1,000,000 shares of Class B Common Stock held in aggregate by BCP IX, BFF IX, BFF IX-A and BFF IX-B). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 1.0%.

 

 

 

 

CUSIP NO. 860897107 13 G Page 25 of 35

 

1 NAME OF REPORTING PERSON    Steven M. Spurlock
2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a)          ¨      (b)          x

3 SEC USE ONLY
4 CITIZENSHIP OR PLACE OF ORGANIZATION
U.S. Citizen
NUMBER OF
 SHARES
BENEFICIALLY
OWNED BY EACH
REPORTING
PERSON
WITH		 5 SOLE VOTING POWER
0 shares
6 SHARED VOTING POWER
9,422,235 shares*, of which 938,489 are directly owned by BCP VI, 58,694 are directly owned by BFF VI, 38,523 are directly owned by BFF VI-B and 101,169 are held in nominee form for the benefit of persons associated with BCMC VI, 5,790,079 are directly owned by BCP VII, 643,041 are directly owned by BFF VII and 852,240 are directly owned by BFF VII-B, 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF IX-A and 65,362 are directly owned by BFF IX-B. BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, BCMC VII is the general partner of BCP VII, BFF VII and BFF VII-B, and BCMC IX is the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, and Spurlock, a member of BCMC VI, BCMC VII and BCMC IX, may be deemed to have shared power to vote these shares.
7 SOLE DISPOSITIVE POWER
0 shares
8 SHARED DISPOSITIVE POWER
9,422,235 shares*, of which 938,489 are directly owned by BCP VI, 58,694 are directly owned by BFF VI, 38,523 are directly owned by BFF VI-B and 101,169 are held in nominee form for the benefit of persons associated with BCMC VI, 5,790,079 are directly owned by BCP VII, 643,041 are directly owned by BFF VII and 852,240 are directly owned by BFF VII-B, 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF IX-A and 65,362 are directly owned by BFF IX-B. BCMC VI is the general partner of BCP VI, BFF VI and BFF VI-B, BCMC VII is the general partner of BCP VII, BFF VII and BFF VII-B, and BCMC IX is the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, and Spurlock, a member of BCMC VI, BCMC VII and BCMC IX, may be deemed to have shared power to dispose of these shares.
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 9,422,235
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 13%
12 TYPE OF REPORTING PERSON IN

*Represents an aggregate of 9,422,235 shares of Class B Common Stock held directly by BCP VI, BFF VI, BFF VI-B, BCP VII, BFF VII, BFF VII-B, BCP IX, BFF IX, BFF IX-A, BFF IX-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 9,422,235 shares of Class B Common Stock held in aggregate by BCP VI, BFF VI, BFF VI-B, BCP VII, BFF VII and BFF VII-B, BCP IX, BFF IX, BFF IX-A, BFF IX-B and held in nominee form for the benefit of persons associated with BCMC VI, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 9.0%.

 

 

 

 

CUSIP NO. 860897107 13 G Page 26 of 35

 

1 NAME OF REPORTING PERSON    Sarah E. Tavel
2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a)          ¨      (b)          x

3 SEC USE ONLY
4 CITIZENSHIP OR PLACE OF ORGANIZATION
U.S. Citizen
NUMBER OF
 SHARES
BENEFICIALLY
OWNED BY EACH
REPORTING
PERSON
WITH		 5 SOLE VOTING POWER
0 shares
6 SHARED VOTING POWER
1,000,000 shares*, of which 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF VI-A and 65,362 are directly owned by BFF IX-B. BCMC IX is the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, and Puttagunta, a member of BCMC IX, may be deemed to have shared power to vote these shares.
7 SOLE DISPOSITIVE POWER
0 shares
8 SHARED DISPOSITIVE POWER
1,000,000 shares*, of which 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF VI-A and 65,362 are directly owned by BFF IX-B. BCMC IX is the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, and Puttagunta, a member of BCMC IX, may be deemed to have shared power to dispose of these shares.
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 1,000,000
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 1.6%
12 TYPE OF REPORTING PERSON IN

*Represents an aggregate of 1,000,000 shares of Class B Common Stock held directly by BCP IX, BFF IX, BFF IX-A and BFF IX-B. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 1,000,000 shares of Class B Common Stock held in aggregate by BCP IX, BFF IX, BFF IX-A and BFF IX-B). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 1.0%.

 

 

 

 

CUSIP NO. 860897107 13 G Page 27 of 35

 

1 NAME OF REPORTING PERSON    Eric Vishria
2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

(a)          ¨      (b)          x

3 SEC USE ONLY
4 CITIZENSHIP OR PLACE OF ORGANIZATION
U.S. Citizen

NUMBER OF
SHARES
BENEFICIALLY
OWNED BY EACH
REPORTING
PERSON
WITH

 5 SOLE VOTING POWER
1,091 shares
6 SHARED VOTING POWER
8,285,360 shares*, of which 5,790,079 are directly owned by BCP VII, 643,041 are directly owned by BFF VII and 852,240 are directly owned by BFF VII-B, 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF IX-A and 65,362 are directly owned by BFF IX-B. BCMC VII is the general partner of BCP VII, BFF VII and BFF VII-B, BCMC IX is the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, and Vishria, a member of BCMC VII and BCMC IX, may be deemed to have shared power to vote these shares.
7 SOLE DISPOSITIVE POWER
1,091 shares
8 SHARED DISPOSITIVE POWER
8,285,360 shares*, of which 5,790,079 are directly owned by BCP VII, 643,041 are directly owned by BFF VII and 852,240 are directly owned by BFF VII-B, 707,246 are directly owned by BCP IX, 213,214 are directly owned by BFF IX, 14,178 are directly owned by BFF IX-A and 65,362 are directly owned by BFF IX-B. BCMC VII is the general partner of BCP VII, BFF VII and BFF VII-B, BCMC IX is the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, and Vishria, a member of BCMC VII and BCMC IX, may be deemed to have shared power to dispose of these shares.
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 8,286,451
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 11.6%
12 TYPE OF REPORTING PERSON IN

*Represents an aggregate of 8,285,360 shares of Class B Common Stock held directly by BCP VII, BFF VII, BFF VII-B, BCP IX, BFF IX, BFF IX-A and BFF IX-B respectively. Each share of Class B Common Stock is convertible at the option of the holder into one share of Class A Common Stock. Pursuant to Rule 13d-3(d)(1)(i)(D), the percentage in Row 11 is calculated using the outstanding shares of Class A Common Stock only (assuming conversion of the 8,285,360 shares of Class B Common Stock held in aggregate by BCP VII, BFF VII, BFF VII-B, BCP IX, BFF IX, BFF IX-A, BFF IX-B, respectively). If the outstanding number of shares included both Class A Common Stock and Class B Common Stock, this percentage would be 7.9%.

 

 

 

 

CUSIP NO. 860897107 13 G Page 28 of 35

 

This Amendment No. 3 amends and restates in its entirety the Schedule 13G previously filed by Benchmark Capital Partners VI, L.P., a Delaware limited partnership (“BCP VI”), Benchmark Founders’ Fund VI, L.P., a Delaware limited partnership (“BFF VI”), Benchmark Founders’ Fund VI-B, L.P., a Delaware limited partnership (“BFF VI-B”), Benchmark Capital Management Co. VI, L.L.C., a Delaware limited liability company (“BCMC VI”), Benchmark Capi tal Partners VII, L.P., a Delaware limited partnership (“BCP VII”), Benchmark Founders’ Fund VII, L.P., a Delaware limited partnership (“BFF VII”), Benchmark Founders’ Fund VI-B, L.P., a Delaware limited partnership (“BFF VII-B”), Benchmark Capital Management Co. VII, L.L.C., a Delaware limited liability company (“BCMC VII”), and Alexandre Balkanski (“Balkanski”), Matthew R. Cohler (“Cohler”), Bruce W. Dunlevie (“Dunlevie”), Peter Fenton (“Fenton”), J. William Gurley (“Gurley”), Kevin R. Harvey (“Harvey”), Robert C. Kagle (“Kagle”), Mitchell H. Lasky (“Lasky”), Steven M. Spurlock (“Spurlock”) and Eric Vishria (“Vishria”) (together with all prior and current amendments thereto, this “Schedule 13G”).

 

ITEM 1(A). NAME OF ISSUER
   
  Stitch Fix, Inc.
   
ITEM 1(B). ADDRESS OF ISSUER’S PRINCIPAL EXECUTIVE OFFICES
   
  1 Montgomery Street, Suite 1500
  San Francisco, California 94104
   
ITEM 2(A). NAME OF PERSONS FILING
   
  This Statement is filed by BCP VI, BFF VI, BFF VI-B, BCMC VI, BCP VII, BFF VII, BFF VII-B, BCMC VII, BCP IX, BFF IX, BFF IX-A, BFF IX-B, BCMC IX, Balkanski, Cohler, Dunlevie, Fenton, Gurley, Harvey, Hu, Kagle, Lasky, Puttagunta, Spurlock, Tavel and Vishria. The foregoing entities and individuals are collectively referred to as the “Reporting Persons.”
   
  BCMC VI, the general partner of BCP VI, BFF VI and BFF VI-B, may be deemed to have sole power to vote and sole power to dispose of shares of the issuer directly owned by BCP VI, BFF VI and BFF VI-B.
   
  BCMC VII, the general partner of BCP VII, BFF VII and BFF VII-B, may be deemed to have sole power to vote and sole power to dispose of shares of the issuer directly owned by BCP VII, BFF VII and BFF VII-B.
   
  BCMC IX, the general partner of BCP IX, BFF IX, BFF IX-A and BFF IX-B, may be deemed to have sole power to vote and sole power to dispose of shares of the issuer directly owned by BCP IX, BFF IX, BFF IX-A and BFF IX-B.
   
  Balkanski, Cohler, Dunlevie, Fenton, Gurley, Harvey, Kagle, Lasky and Spurlock are members of BCMC VI and may be deemed to have shared power to vote and shared power to dispose of shares of the issuer directly owned by BCP VI, BFF VI and BFF VI-B.
   
  Cohler, Dunlevie, Fenton, Gurley, Harvey, Lasky, Spurlock and Vishria are members of BCMC VII and may be deemed to have shared power to vote and shared power to dispose of shares of the issuer directly owned by BCP VII, BFF VII and BFF VII-B.
   
  Fenton, Gurley, Hu, Puttagunta, Spurlock, Tavel and Vishria are members of BCMC IX and may be deemed to have shared power to vote and shared power to dispose of shares of the issuer directly owned by BCP IX, BFF IX, BFF IX-A and BFF IX-B.
   
ITEM 2(B). ADDRESS OF PRINCIPAL BUSINESS OFFICE
   
  The address for each reporting person is:
   
  Benchmark
  2965 Woodside Road
  Woodside, California 94062
   

 

 

 

 

CUSIP NO. 860897107 13 G Page 29 of 35

 

ITEM 2(C). CITIZENSHIP
   
  BCP VI, BFF VI, BFF VI-B, BCP VII, BFF VII, BFF VII-B, BCP IX, BFF IX, BFF IX-A and BFF IX-B are Delaware limited partnerships. BCMC VI, BCMC VII and BCMC IX are Delaware limited liability companies. Balkanski, Cohler, Dunlevie, Fenton, Gurley, Harvey, Hu, Kagle, Lasky, Puttanga, Spurlock, Tavel and Vishria are United States Citizens.

 

ITEM 2(D) and (E). TITLE OF CLASS OF SECURITIES AND CUSIP NUMBER
   
  Class A Common Stock
  CUSIP # 860897107
   
ITEM 3. Not Applicable.  
   
ITEM 4. OWNERSHIP
   
  Provide the following information regarding the aggregate number and percentage of the class of securities of the issuer identified in Item 1.  
   
  The following information with respect to the ownership of the Common Stock of the issuer by the persons filing this Statement is provided as of December 31, 2020 (based on 62,902,394 shares of Class A Common Stock and 41,959,188 shares of Class B Common Stock of the issuer outstanding as of December 3, 2020 as reported by the issuer on Form 10-Q for the period ended October 31, 2020 and filed with the Securities and Exchange Commission on December 8, 2020).

 

  (a) Amount beneficially owned:
     
    See Row 9 of cover page for each Reporting Person.
     
  (b) Percent of Class:
     
    See Row 11 of cover page for each Reporting Person.
     
&# xA0; (c) Number of shares as to which such person has:

 

  (i) Sole power to vote or to direct the vote:
     
    See Row 5 of cover page for each Reporting Person.
     
  (ii) Shared power to vote or to direct the vote:
     
    See Row 6 of cover page for each Reporting Person.
     
  (iii) Sole power to dispose or to direct the disposition of:
     
    See Row 7 of cover page for each Reporting Person.
     
  (iv) Shared power to dispose or to direct the disposition of:
     
    See Row 8 of cover page for each Reporting Person.

 

ITEM 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS
   
  Not applicable.

 

 

 

 

CUSIP NO. 860897107 13 G Page 30 of 35

  

ITEM 6. OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON
   
  Under certain circumstances set forth in the limited partnership agreements of BCP VI, BFF VI and BFF VI-B, and the limited liability company agreement of BCMC VI, the general and limited partners or members, as the case may be, of each of such entities may be deemed to have the right to receive dividends from, or the proceeds from, the sale of shares of the issuer owned by each such entity of which they are a partner or member, as the case may be.  
   
  Under certain circumstances set forth in the limited partnership agreements of BCP VII, BFF VII and BFF VII-B, and the limited liability company agreement of BCMC VII, the general and limited partners or members, as the case may be, of each of such entities may be deemed to have the right to receive dividends from, or the proceeds from, the sale of shares of the issuer owned by each such entity of which they are a partner or member, as the case may be.
   
  Under certain circumstances set forth in the limited partnership agreements of BCP IX, BFF IX, BFF IX-A and BFF VII-B, and the limited liability company agreement of BCMC IX, the general and limited partners or members, as the case may be, of each of such entities may be deemed to have the right to receive dividends from, or the proceeds from, the sale of shares of the issuer owned by each such entity of which they are a partner or member, as the case may be.

 

ITEM 7. IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY
   
  Not applicable.
   
ITEM 8. IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP
   
  Not applicable.
   
ITEM 9. NOTICE OF DISSOLUTION OF GROUP
   
  Not applicable.
   
ITEM 10. CERTIFICATION
   
  Not applicable.

 

 

 

 

CUSIP NO. 860897107 13 G Page 31 of 35

 

SIGNATURES

 

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

 

Date: February 16, 2021

 

  BENCHMARK CAPITAL PARTNERS VI, L.P., a Delaware Limited Partnership
   
  BENCHMARK FOUNDERS’ FUND VI, L.P., a Delaware Limited Partnership
   
  BENCHMARK FOUNDERS’ FUND VI-B, L.P., a Delaware Limited Partnership
   
  BENCHMARK CAPITAL MANAGEMENT CO. VI, L.L.C., a Delaware Limited Liability Company
   
     
  By: /s/ Steven M. Spurlock
    Steven M. Spurlock
    Managing Member
     
     
  BENCHMARK CAPITAL PARTNERS VII, L.P., a Delaware Limited Partnership
   
  BENCHMARK FOUNDERS’ FUND VII, L.P., a Delaware Limited Partnership
   
  BENCHMARK FOUNDERS’ FUND VII-B, L.P., a Delaware Limited Partnership
   
  BENCHMARK CAPITAL MANAGEMENT CO. VII, L.L.C., a Delaware Limited Liability Company
   
     
  By: /s/ Steven M. Spurlock
    Steven M. Spurlock
    Managing Member

 

 

 

 

CUSIP NO. 860897107 13 G Page 32 of 35

 

  BENCHMARK CAPITAL PARTNERS IX, L.P., a Delaware Limited Partnership
   
  BENCHMARK FOUNDERS’ FUND IX, L.P., a Delaware Limited Partnership
   
  BENCHMARK FOUNDERS’ FUND IX-A, L.P., a Delaware Limited Partnership
   
  BENCHMARK FOUNDERS’ FUND IX-B, L.P., a Delaware Limited Partnership
   
  BENCHMARK CAPITAL MANAGEMENT CO. IX, L.L.C., a Delaware Limited Liability Company
   
   
  By: /s/ Steven M. Spurlock
    Steven M. Spurlock
    Managing Member
   
   
  ALEXANDRE BALKANSKI
  MATTHEW R. COHLER
  BRUCE W. DUNLEVIE
  PETER FENTON
  J. WILLIAM GURLEY
  KEVIN R. HARVEY
  ROBERT C. KAGLE
  MITCHELL H. LASKY
  CHETAN PUTTAGUNTA
  STEVEN M. SPURLOCK
  SARAH E. TAVEL
  ERIC VISHRIA
   
     
  By: /s/ Steven M. Spurlock
    Steven M. Spurlock
    Attorney-in-Fact*
     
 

AN-YEN HU 

     
  /s/ An-Yen Hu

*Signed pursuant to a Power of Attorney already on file with the appropriate agencies.

 

 

 

 

CUSIP NO. 860897107 13 G Page 33 of 35

 

EXHIBIT INDEX

Exhibit   Found on
Sequentially  
Numbered Page
     
Exhibit A:  Agreement of Joint Filing   34

 

 

 

 

CUSIP NO. 860897107 13 G Page 34 of 35

  

exhibit A

 

Agreement of Joint Filing

 

The undersigned hereby agree that a single Schedule 13G (or any amendment thereto) relating to the Class A Common Stock of Stitch Fix, Inc. shall be filed on behalf of each of the undersigned and that this Agreement shall be filed as an exhibit to such Schedule 13G.

 

Date: February 16, 2021

 

 

  BENCHMARK CAPITAL PARTNERS VI, L.P., a Delaware Limited Partnership
   
  BENCHMARK FOUNDERS’ FUND VI, L.P., a Delaware Limited Partnership
   
  BENCHMARK FOUNDERS’ FUND VI-B, L.P., a Delaware Limited Partnership
   
  BENCHMARK CAPITAL MANAGEMENT CO. VI, L.L.C., a Delaware Limited Liability Company
   
     
  By: /s/ Steven M. Spurlock
    Steven M. Spurlock
    Managing Member
     
     
  BENCHMARK CAPITAL PARTNERS VII, L.P., a Delaware Limited Partnership
   
  BENCHMARK FOUNDERS’ FUND VII, L.P., a Delaware Limited Partnership
   
  BENCHMARK FOUNDERS’ FUND VII-B, L.P., a Delaware Limited Partnership
   
  BENCHMARK CAPITAL MANAGEMENT CO. VII, L.L.C., a Delaware Limited Liability Company
   
     
  By: /s/ Steven M. Spurlock
    Steven M. Spurlock
    Managing Member

  

 

 

 

CUSIP NO. 860897107 13 G Page 35 of 35

 

  BENCHMARK CAPITAL PARTNERS IX, L.P., a Delaware Limited Partnership
   
  BENCHMARK FOUNDERS’ FUND IX, L.P., a Delaware Limited Partnership
   
  BENCHMARK FOUNDERS’ FUND IX-A, L.P., a Delaware Limited Partnership
   
  BENCHMARK FOUNDERS’ FUND IX-B, L.P., a Delaware Limited Partnership
   
  BENCHMARK CAPITAL MANAGEMENT CO. IX, L.L.C., a Delaware Limited Liability Company
   
   
  By: /s/ Steven M. Spurlock
    Steven M. Spurlock
    Managing Member
   
   
  ALEXANDRE BALKANSKI
  MATTHEW R. COHLER
  BRUCE W. DUNLEVIE
  PETER FENTON
  J. WILLIAM GURLEY
  KEVIN R. HARVEY
  ROBERT C. KAGLE
  MITCHELL H. LASKY
  CHETAN PUTTAGUNTA
  STEVEN M. SPURLOCK
  SARAH E. TAVEL
  ERIC VISHRIA
   
     
  By: /s/ Steven M. Spurlock
    Steven M. Spurlock
    Attorney-in-Fact*
     
 

AN-YEN HU 

     
  /s/ An-Yen Hu