Sec Form 4 Filing - O'Hare Robert @ Affirm Holdings, Inc. - 2025-01-01

Insider filing report for Changes in Beneficial Ownership
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
O'Hare Robert
2. Issuer Name and Ticker or Trading Symbol
Affirm Holdings, Inc. [ AFRM]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
X __ Officer (give title below) _____ Other (specify below)
Chief Financial Officer
(Last) (First) (Middle)
650 CALIFORNIA STREET
3. Date of Earliest Transaction (MM/DD/YY)
01/01/2025
(Street)
SAN FRANCISCO, CA94108
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 01/01/2025 M 3,802 A $ 0 4,470 D
Class A Common Stock 01/01/2025 F 1,507 ( 1 ) D $ 60.9 2,963 D
Class A Common Stock 01/02/2025 M 2,836 ( 2 ) A $ 17.19 5,799 D
Class A Common Stock 01/02/2025 M 1,279 ( 2 ) A $ 22.3 7,078 D
Class A Common Stock 01/02/2025 M 2,426 ( 2 ) A $ 23.35 9,504 D
Class A Common Stock 01/02/2025 S 2,358 ( 2 ) D $ 61.87 ( 3 ) 7,146 D
Class A Common Stock 01/02/2025 S 3,983 ( 2 ) D $ 62.46 ( 4 ) 3,163 D
Class A Common Stock 01/02/2025 S 200 ( 2 ) D $ 63.49 ( 5 ) 2,963 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Units ( 6 ) 01/01/2025 M 3,802 ( 7 ) 01/13/2028 Class A Common Stock 3,802 $ 0 7,605 D
Stock Option (Right to Buy) $ 17.19 01/02/2025 M 2,836 ( 2 ) ( 8 ) 07/01/2032 Class A Common Stock 2,836 $ 0 51,064 D
Stock Option (Right to Buy) $ 22.3 01/02/2025 M 1,279 ( 2 ) ( 9 ) 09/16/2032 Class A Common Stock 1,279 $ 0 25,595 D
Stock Option (Right to Buy) $ 23.35 01/02/2025 M 2,426 ( 2 ) ( 10 ) 09/13/2033 Class A Common Stock 2,426 $ 0 77,640 D
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
O'Hare Robert
650 CALIFORNIA STREET
SAN FRANCISCO, CA94108
Chief Financial Officer
Signatures
/s/ Josh Samples, Attorney-in-Fact 01/03/2025
Signature of Reporting Person Date
Explanation of Responses:
( 1 )Represents the number of shares of the Issuer's Common Stock withheld to satisfy the Reporting Person's tax obligation in connection with the settlement of shares of Common Stock underlying the Reporting Person's restricted stock units that vested on January 1, 2025.
( 2 )The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 14, 2024.
( 3 )Represents the weighted average sale price of the shares sold from $61.19 to $62.18 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
( 4 )Represents the weighted average sale price of the shares sold from $62.23 to $63.20 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
( 5 )Represents the weighted average sale price of the shares sold from $63.26 to $63.71 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
( 6 )Each Restricted Stock Unit (RSU) represents a contingent right to receive one share of the Issuer's Class A Common Stock.
( 7 )Restricted stock unit grant vests over four and one-half years, commencing as of January 1, 2021, the vesting commencement date. The first 5% of the shares vest on the six-month anniversary of the vesting commencement date, and the remainder of the shares vest in quarterly installments over the remaining four years, in annual aggregate amounts equal to 15%, 20%, 30% and 30%, respectively, subject to the Reporting Person's continued employment with the Issuer as of each vesting date.
( 8 )The stock options vest in 48 equal monthly installments beginning August 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
( 9 )The stock options vest in 48 equal monthly installments beginning October 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
( 10 )The stock options vest as to 25% of the underlying shares on September 1, 2024 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date.

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* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
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