List of insiders holdings for Better Choice Co Inc.:
- Shares directly owned by the insider.
- Shares indirectly owned by the insider.
- Total shares owned by the insider (sum of shares directly and indirectly owned).
- Total market value if available.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>
| Insider Holder Name | Report Date Time | Shares Owned Directly Indirectly | Total Shares Owned | Filing |
| Lelong David Richard President 10% Owner | 2016-02-05 17:31:37 | 40,531,600 0 | 40,531,600 | Form 3 |
| Word John M III Director 10% Owner | 2024-02-05 21:59:23 | 16,803,534 14,335 | 16,817,869 | Form 4 |
| Morrow Michael S Chairman and President 10% Owner | 2015-12-28 16:52:06 | 14,500,000 0 | 14,500,000 | Form 3 |
| Young Michael Director | 2024-02-05 21:59:03 | 2,090,331 102,500 | 2,192,831 | Form 4 |
| Conacher Lionel F. Director | 2024-02-05 21:59:16 | 1,092,844 0 | 1,092,844 | Form 4 |
| Young Donald Chief Sales Officer | 2023-01-19 19:12:17 | 898,935 2,000 | 900,935 | Form 4 |
| Sauermann Robert COO | 2023-01-13 17:07:38 | 342,134 124,750 | 466,884 | Form 4 |
| Lerner Scott Former CEO | 2022-11-10 09:37:01 | 304,202 5,391 | 309,593 | Form 4 |
| Fronzaglia Gil Director | 2024-02-05 21:59:38 | 273,909 0 | 273,909 | Form 4 |
| Dickinson Arlene Director | 2024-02-05 21:58:55 | 249,268 0 | 249,268 | Form 4 |
| Cook Sharla A CFO | 2023-01-13 17:09:50 | 223,170 0 | 223,170 | Form 4 |
| Taylor Lori Director | 2021-07-12 08:26:06 | 20,000 0 | 20,000 | Form 4 |
| Davis Jeff D Director | 2021-07-12 08:29:27 | 20,000 0 | 20,000 | Form 4 |