Real time insider trading transaction history:
- Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>
Common stock purchase or sale:
| Transaction Date | Reported DateTime | Company | Symbol | Insider Relationship | Shares Traded | Average Price | Total Amount | Shares Owned | Filing |
| 2025-02-19 Sale | 2025-02-21 4:15 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 24,000 | $34.94 | $838,575 | 8,732,890 (Indirect Direct) | View |
| 2025-02-12 Sale | 2025-02-14 4:15 pm | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 44,970 | $35.27 | $1,586,092 | 820,180 (Direct) | View |
| 2025-01-21 Sale | 2025-01-23 4:15 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 24,000 | $43.19 | $1,036,579 | 8,756,890 (Indirect Direct) | View |
| 2025-01-17 Sale | 2025-01-22 4:15 pm | Vital Farms Inc. | VITL | McKeon Kathryn CMO and GM, Butter | 12,300 | $44.05 | $541,815 | 46,203 (Direct) | View |
| 2025-01-17 Sale | 2025-01-22 4:15 pm | Vital Farms Inc. | VITL | Bal Joanne GC, SEC. AND HEAD OF IMPACT | 28,246 | $45.1 | $1,273,895 | 140,369 (Direct) | View |
| 2025-01-13 Sale | 2025-01-15 4:15 pm | Vital Farms Inc. | VITL | McKeon Kathryn CHIEF MARKETING OFFICER | 12,300 | $42.08 | $517,584 | 46,203 (Direct) | View |
| 2025-01-13 Sale | 2025-01-15 4:15 pm | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 44,628 | $42.24 | $1,884,910 | 865,150 (Direct) | View |
| 2024-12-19 Sale | 2024-12-23 4:15 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 24,000 | $38.19 | $916,477 | 8,780,890 (Indirect Direct) | View |
| 2024-12-12 Sale | 2024-12-16 4:15 pm | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 129,273 | $37.38 | $4,831,683 | 1,191,042 (Direct) | View |
| 2024-11-19 Sale | 2024-11-21 4:15 pm | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 5,000 | $30 | $150,000 | 939,789 (Direct) | View |
| 2024-11-19 Sale | 2024-11-21 4:15 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 24,000 | $29.73 | $713,588 | 8,851,277 (Indirect Direct) | View |
| 2024-11-12 Sale | 2024-11-14 4:15 pm | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 40,650 | $28.8 | $1,170,859 | 944,463 (Direct) | View |
| 2024-10-21 Sale | 2024-10-23 4:15 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 24,000 | $39.09 | $938,133 | 8,936,777 (Indirect Direct) | View |
| 2024-10-14 Sale | 2024-10-16 4:15 pm | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 44,653 | $40.07 | $1,789,246 | 923,613 (Direct) | View |
| 2024-09-18 Sale | 2024-09-20 4:05 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 24,000 | $32.6 | $782,432 | 8,960,777 (Indirect Direct) | View |
| 2024-09-11 Sale | 2024-09-13 4:15 pm | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 145,400 | $31.02 | $4,510,872 | 1,136,809 (Direct) | View |
| 2024-08-19 Sale | 2024-08-21 4:15 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 24,000 | $31.18 | $748,320 | 8,984,777 (Indirect Direct) | View |
Stock options: Exercise, Award, Grant, Conversion
| Transaction Date | Reported DateTime | Exercisable Expiration | Company | Symnbol | Insider Relationship | Shares Traded | Conversion Price | Shares Owned | Filing |
| 2025-03-03 Option Award(A) | 2025-03-05 5:45 pm | N/A N/A | Vital Farms Inc. | VITL | Van Hoven Reena Chauhan Chief People Officer | 7,528 | $0 | 11,109 (Direct) | View |
| 2025-03-03 Option Award | 2025-03-05 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Holland Joseph Michael Chief People Officer | 7,528 | $0 | 11,109 (Direct) | View |
| 2025-03-03 Option Award | 2025-03-05 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Coon Stephanie SVP STRATEGY | 7,528 | $0 | 60,451 (Direct) | View |
| 2025-03-03 Option Award | 2025-03-05 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Holland Joseph Michael Chief Supply Chain Officer | 7,924 | $0 | 11,863 (Direct) | View |
| 2025-03-03 Option Award | 2025-03-05 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Bal Joanne GC, SEC. AND HEAD OF IMPACT | 7,924 | $0 | 67,295 (Direct) | View |
| 2025-03-03 Option Award | 2025-03-05 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Pappas Peter Nicholas CSO and President, Eggs | 10,301 | $0 | 76,215 (Direct) | View |
| 2025-03-03 Option Award | 2025-03-05 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 34,073 | $0 | 709,805 (Direct) | View |
| 2025-03-03 Option Award | 2025-03-05 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Wrede Thilo CHIEF FINANCIAL OFFICER | 14,659 | $0 | 63,749 (Direct) | View |
| 2025-03-03 Option Award | 2025-03-05 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | McKeon Kathryn CMO and GM, Butter | 7,924 | $0 | 54,127 (Direct) | View |
| 2025-02-12 Exercise | 2025-02-14 4:15 pm | N/A 2029-08-28 | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 52,500 | $0 | 820,180 (Direct) | View |
| 2025-02-12 Exercise | 2025-02-14 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 52,500 | $5.3286 | 820,180 (Direct) | View |
| 2025-01-17 Exercise | 2025-01-22 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | McKeon Kathryn CMO and GM, Butter | 12,300 | $3.6748 | 46,203 (Direct) | View |
| 2025-01-17 Exercise | 2025-01-22 4:15 pm | N/A 2028-07-01 | Vital Farms Inc. | VITL | McKeon Kathryn CMO and GM, Butter | 12,300 | $0 | 46,203 (Direct) | View |
| 2025-01-17 Exercise | 2025-01-22 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Bal Joanne GC, SEC. AND HEAD OF IMPACT | 15,993 | $25.56 | 140,369 (Direct) | View |
| 2025-01-17 Exercise | 2025-01-22 4:15 pm | N/A 2031-04-26 | Vital Farms Inc. | VITL | Bal Joanne GC, SEC. AND HEAD OF IMPACT | 28,246 | $0 | 140,369 (Direct) | View |
| 2025-01-17 Exercise | 2025-01-22 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Bal Joanne GC, SEC. AND HEAD OF IMPACT | 12,253 | $15.31 | 140,369 (Direct) | View |
| 2025-01-13 Exercise | 2025-01-15 4:15 pm | N/A 2026-09-12 | Vital Farms Inc. | VITL | McKeon Kathryn CHIEF MARKETING OFFICER | 12,300 | $0 | 46,203 (Direct) | View |
| 2025-01-13 Exercise | 2025-01-15 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | McKeon Kathryn CHIEF MARKETING OFFICER | 12,300 | $3.2461 | 46,203 (Direct) | View |
| 2025-01-13 Exercise | 2025-01-15 4:15 pm | N/A 2029-08-28 | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 52,500 | $0 | 865,150 (Direct) | View |
| 2025-01-13 Exercise | 2025-01-15 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 52,500 | $5.3286 | 865,150 (Direct) | View |
| 2024-12-13 Exercise | 2024-12-16 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 99,262 | $3.6748 | 1,191,042 (Direct) | View |
| 2024-12-12 Exercise | 2024-12-16 4:15 pm | N/A 2029-08-28 | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 183,578 | $0 | 1,191,042 (Direct) | View |
| 2024-12-12 Exercise | 2024-12-16 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 84,316 | $5.3286 | 1,191,042 (Direct) | View |
| 2024-12-09 Gift | 2024-12-11 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 50,000 | $0 | 8,804,890 (Direct) | View |
| 2024-11-27 Tax Withholding | 2024-12-02 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Pappas Peter Nicholas CHIEF SALES OFFICER | 162 | $32.34 | 65,914 (Direct) | View |
| 2024-11-22 Option Award | 2024-11-26 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 3,613 | $0 | 8,854,890 (Direct) | View |
| 2024-11-19 Exercise | 2024-11-21 4:15 pm | N/A 2029-08-28 | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 5,000 | $0 | 939,789 (Direct) | View |
| 2024-11-19 Exercise | 2024-11-21 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 5,000 | $5.3286 | 939,789 (Direct) | View |
| 2024-11-15 Option Award | 2024-11-19 4:32 pm | N/A N/A | Vital Farms Inc. | VITL | Wrede Thilo CHIEF FINANCIAL OFFICER | 290 | $23.91 | 49,090 (Direct) | View |
| 2024-11-15 Option Award | 2024-11-19 4:31 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 326 | $23.91 | 606,025 (Direct) | View |
| 2024-11-15 Option Award | 2024-11-19 4:29 pm | N/A N/A | Vital Farms Inc. | VITL | Bal Joanne GC, SEC. AND HEAD OF IMPACT | 270 | $23.91 | 59,371 (Direct) | View |
| 2024-11-15 Option Award | 2024-11-19 4:28 pm | N/A N/A | Vital Farms Inc. | VITL | Pappas Peter Nicholas CHIEF SALES OFFICER | 250 | $23.91 | 66,076 (Direct) | View |
| 2024-11-15 Option Award | 2024-11-19 4:26 pm | N/A N/A | Vital Farms Inc. | VITL | Coon Stephanie SVP OF STRATEGY | 422 | $23.91 | 52,923 (Direct) | View |
| 2024-11-12 Exercise | 2024-11-14 4:15 pm | N/A 2029-08-28 | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 47,500 | $0 | 944,463 (Direct) | View |
| 2024-11-12 Exercise | 2024-11-14 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 47,500 | $5.3286 | 944,463 (Direct) | View |
| 2024-11-05 Exercise | 2024-11-07 4:15 pm | N/A 2026-01-01 | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 61,500 | $0 | 598,849 (Direct) | View |
| 2024-11-05 Exercise | 2024-11-07 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 61,500 | $3.248 | 598,849 (Direct) | View |
| 2024-11-05 Exercise | 2024-11-07 4:15 pm | N/A 2026-01-01 | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 61,500 | $0 | 8,875,277 (Direct) | View |
| 2024-11-05 Exercise | 2024-11-07 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 61,500 | $3.248 | 8,875,277 (Direct) | View |
| 2024-10-14 Exercise | 2024-10-16 4:15 pm | N/A 2029-08-28 | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 52,500 | $0 | 923,613 (Direct) | View |
| 2024-10-14 Exercise | 2024-10-16 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 52,500 | $5.3286 | 923,613 (Direct) | View |
| 2024-09-16 Option Award | 2024-09-18 4:19 pm | N/A N/A | Vital Farms Inc. | VITL | Van Hoven Reena Chauhan Chief People Officer | 3,581 | $0 | 3,581 (Direct) | View |
| 2024-09-11 Exercise | 2024-09-13 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 74,360 | $12.81 | 1,136,809 (Direct) | View |
| 2024-09-11 Exercise | 2024-09-13 4:15 pm | N/A 2032-03-10 | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 152,500 | $0 | 1,136,809 (Direct) | View |
| 2024-09-11 Exercise | 2024-09-13 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 25,640 | $15.31 | 1,136,809 (Direct) | View |
| 2024-09-12 Exercise | 2024-09-13 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 52,500 | $5.3286 | 1,136,809 (Direct) | View |
| 2024-09-03 Option Award | 2024-09-05 4:34 pm | N/A N/A | Vital Farms Inc. | VITL | Holland Joseph Michael Chief Supply Chain Officer | 3,939 | $0 | 3,939 (Direct) | View |