Insider Trading & Ownership - Vital Farms Inc. (VITL)

Real time insider trading transaction history:

  • Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
  • Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
Time period
Insider Trading Transactions for Vital Farms Inc.
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Common stock purchase or sale:
Transaction
Date
Reported
DateTime
CompanySymbolInsider
Relationship
Shares
Traded
Average
Price
Total
Amount
Shares
Owned
Filing
2025-03-24
Sale
2025-03-26
4:15 pm
Vital Farms Inc.VITLOHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
4,000$31.39$125,5608,708,890
(Indirect
Direct)
View
2025-03-19
Sale
2025-03-21
4:15 pm
Vital Farms Inc.VITLOHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
20,000$29.46$589,2008,712,890
(Indirect
Direct)
View
2025-03-14
Sale
2025-03-18
4:15 pm
Vital Farms Inc.VITLKhoury Karl
Director
10,839$31.02$336,226131,366
(Direct)
View
2025-03-12
Sale
2025-03-14
4:15 pm
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
45,372$31.57$1,432,321788,308
(Direct)
View
2025-02-19
Sale
2025-02-21
4:15 pm
Vital Farms Inc.VITLOHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
24,000$34.94$838,5758,732,890
(Indirect
Direct)
View
2025-02-12
Sale
2025-02-14
4:15 pm
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
44,970$35.27$1,586,092820,180
(Direct)
View
2025-01-21
Sale
2025-01-23
4:15 pm
Vital Farms Inc.VITLOHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
24,000$43.19$1,036,5798,756,890
(Indirect
Direct)
View
2025-01-17
Sale
2025-01-22
4:15 pm
Vital Farms Inc.VITLMcKeon Kathryn
CMO and GM, Butter
12,300$44.05$541,81546,203
(Direct)
View
2025-01-17
Sale
2025-01-22
4:15 pm
Vital Farms Inc.VITLBal Joanne
GC, SEC. AND HEAD OF IMPACT
28,246$45.1$1,273,895140,369
(Direct)
View
2025-01-13
Sale
2025-01-15
4:15 pm
Vital Farms Inc.VITLMcKeon Kathryn
CHIEF MARKETING OFFICER
12,300$42.08$517,58446,203
(Direct)
View
2025-01-13
Sale
2025-01-15
4:15 pm
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
44,628$42.24$1,884,910865,150
(Direct)
View
2024-12-19
Sale
2024-12-23
4:15 pm
Vital Farms Inc.VITLOHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
24,000$38.19$916,4778,780,890
(Indirect
Direct)
View
2024-12-12
Sale
2024-12-16
4:15 pm
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
129,273$37.38$4,831,6831,191,042
(Direct)
View
2024-11-19
Sale
2024-11-21
4:15 pm
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
5,000$30$150,000939,789
(Direct)
View
2024-11-19
Sale
2024-11-21
4:15 pm
Vital Farms Inc.VITLOHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
24,000$29.73$713,5888,851,277
(Indirect
Direct)
View

Stock options: Exercise, Award, Grant, Conversion
Transaction
Date
Reported
DateTime
Exercisable
Expiration
CompanySymnbolInsider
Relationship
Shares
Traded
Conversion
Price
Shares
Owned
Filing
2025-03-17
Tax Withholding
2025-03-19
4:15 pm
N/A
N/A
Vital Farms Inc.VITLWrede Thilo
CHIEF FINANCIAL OFFICER
3,192$31.5958,317
(Direct)
View
2025-03-13
Tax Withholding
2025-03-17
4:15 pm
N/A
N/A
Vital Farms Inc.VITLMcKeon Kathryn
CMO and GM, Butter
1,500$29.3249,518
(Direct)
View
2025-03-13
Tax Withholding
2025-03-17
4:15 pm
N/A
N/A
Vital Farms Inc.VITLPappas Peter Nicholas
CSO and President, Eggs
1,500$29.3267,740
(Direct)
View
2025-03-13
Tax Withholding
2025-03-17
4:15 pm
N/A
N/A
Vital Farms Inc.VITLBal Joanne
GC, SEC. AND HEAD OF IMPACT
1,714$29.3257,898
(Direct)
View
2025-03-13
Tax Withholding
2025-03-17
4:15 pm
N/A
N/A
Vital Farms Inc.VITLCoon Stephanie
SVP STRATEGY
1,500$29.3255,425
(Direct)
View
2025-03-12
Exercise
2025-03-14
4:15 pm
N/A
N/A
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
52,500$5.3286788,308
(Direct)
View
2025-03-13
Tax Withholding
2025-03-14
4:15 pm
N/A
N/A
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
4,798$29.32788,308
(Direct)
View
2025-03-12
Exercise
2025-03-14
4:15 pm
N/A
2029-08-28
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
52,500$0788,308
(Direct)
View
2025-03-11
Tax Withholding
2025-03-13
5:45 pm
N/A
N/A
Vital Farms Inc.VITLWrede Thilo
CHIEF FINANCIAL OFFICER
2,240$31.661,509
(Direct)
View
2025-03-11
Tax Withholding
2025-03-12
4:15 pm
N/A
N/A
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
12,498$31.6694,030
(Direct)
View
2025-03-10
Tax Withholding
2025-03-12
4:15 pm
N/A
N/A
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
3,277$32.04694,030
(Direct)
View
2025-03-11
Tax Withholding
2025-03-12
4:15 pm
N/A
N/A
Vital Farms Inc.VITLBal Joanne
GC, SEC. AND HEAD OF IMPACT
2,563$31.659,612
(Direct)
View
2025-03-10
Tax Withholding
2025-03-12
4:15 pm
N/A
N/A
Vital Farms Inc.VITLBal Joanne
GC, SEC. AND HEAD OF IMPACT
5,120$32.0459,612
(Direct)
View
2025-03-11
Tax Withholding
2025-03-12
4:15 pm
N/A
N/A
Vital Farms Inc.VITLCoon Stephanie
SVP STRATEGY
1,625$31.656,925
(Direct)
View
2025-03-10
Tax Withholding
2025-03-12
4:15 pm
N/A
N/A
Vital Farms Inc.VITLCoon Stephanie
SVP STRATEGY
1,901$32.0456,925
(Direct)
View
2025-03-11
Tax Withholding
2025-03-12
4:15 pm
N/A
N/A
Vital Farms Inc.VITLPappas Peter Nicholas
CSO and President, Eggs
2,266$31.669,240
(Direct)
View
2025-03-10
Tax Withholding
2025-03-12
4:15 pm
N/A
N/A
Vital Farms Inc.VITLPappas Peter Nicholas
CSO and President, Eggs
4,709$32.0469,240
(Direct)
View
2025-03-11
Tax Withholding
2025-03-12
4:15 pm
N/A
N/A
Vital Farms Inc.VITLMcKeon Kathryn
CMO and GM, Butter
1,683$31.651,018
(Direct)
View
2025-03-10
Tax Withholding
2025-03-12
4:15 pm
N/A
N/A
Vital Farms Inc.VITLMcKeon Kathryn
CMO and GM, Butter
1,426$32.0451,018
(Direct)
View
2025-03-03
Option Award(A)
2025-03-05
5:45 pm
N/A
N/A
Vital Farms Inc.VITLVan Hoven Reena Chauhan
Chief People Officer
7,528$011,109
(Direct)
View
2025-03-03
Option Award
2025-03-05
4:15 pm
N/A
N/A
Vital Farms Inc.VITLHolland Joseph Michael
Chief People Officer
7,528$011,109
(Direct)
View
2025-03-03
Option Award
2025-03-05
4:15 pm
N/A
N/A
Vital Farms Inc.VITLCoon Stephanie
SVP STRATEGY
7,528$060,451
(Direct)
View
2025-03-03
Option Award
2025-03-05
4:15 pm
N/A
N/A
Vital Farms Inc.VITLHolland Joseph Michael
Chief Supply Chain Officer
7,924$011,863
(Direct)
View
2025-03-03
Option Award
2025-03-05
4:15 pm
N/A
N/A
Vital Farms Inc.VITLBal Joanne
GC, SEC. AND HEAD OF IMPACT
7,924$067,295
(Direct)
View
2025-03-03
Option Award
2025-03-05
4:15 pm
N/A
N/A
Vital Farms Inc.VITLPappas Peter Nicholas
CSO and President, Eggs
10,301$076,215
(Direct)
View
2025-03-03
Option Award
2025-03-05
4:15 pm
N/A
N/A
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
34,073$0709,805
(Direct)
View
2025-03-03
Option Award
2025-03-05
4:15 pm
N/A
N/A
Vital Farms Inc.VITLWrede Thilo
CHIEF FINANCIAL OFFICER
14,659$063,749
(Direct)
View
2025-03-03
Option Award
2025-03-05
4:15 pm
N/A
N/A
Vital Farms Inc.VITLMcKeon Kathryn
CMO and GM, Butter
7,924$054,127
(Direct)
View
2025-02-12
Exercise
2025-02-14
4:15 pm
N/A
N/A
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
52,500$5.3286820,180
(Direct)
View
2025-02-12
Exercise
2025-02-14
4:15 pm
N/A
2029-08-28
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
52,500$0820,180
(Direct)
View
2025-01-17
Exercise
2025-01-22
4:15 pm
N/A
N/A
Vital Farms Inc.VITLMcKeon Kathryn
CMO and GM, Butter
12,300$3.674846,203
(Direct)
View
2025-01-17
Exercise
2025-01-22
4:15 pm
N/A
2028-07-01
Vital Farms Inc.VITLMcKeon Kathryn
CMO and GM, Butter
12,300$046,203
(Direct)
View
2025-01-17
Exercise
2025-01-22
4:15 pm
N/A
N/A
Vital Farms Inc.VITLBal Joanne
GC, SEC. AND HEAD OF IMPACT
12,253$15.31140,369
(Direct)
View
2025-01-17
Exercise
2025-01-22
4:15 pm
N/A
N/A
Vital Farms Inc.VITLBal Joanne
GC, SEC. AND HEAD OF IMPACT
15,993$25.56140,369
(Direct)
View
2025-01-17
Exercise
2025-01-22
4:15 pm
N/A
2031-04-26
Vital Farms Inc.VITLBal Joanne
GC, SEC. AND HEAD OF IMPACT
28,246$0140,369
(Direct)
View
2025-01-13
Exercise
2025-01-15
4:15 pm
N/A
N/A
Vital Farms Inc.VITLMcKeon Kathryn
CHIEF MARKETING OFFICER
12,300$3.246146,203
(Direct)
View
2025-01-13
Exercise
2025-01-15
4:15 pm
N/A
2026-09-12
Vital Farms Inc.VITLMcKeon Kathryn
CHIEF MARKETING OFFICER
12,300$046,203
(Direct)
View
2025-01-13
Exercise
2025-01-15
4:15 pm
N/A
N/A
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
52,500$5.3286865,150
(Direct)
View
2025-01-13
Exercise
2025-01-15
4:15 pm
N/A
2029-08-28
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
52,500$0865,150
(Direct)
View
2024-12-12
Exercise
2024-12-16
4:15 pm
N/A
N/A
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
84,316$5.32861,191,042
(Direct)
View
2024-12-13
Exercise
2024-12-16
4:15 pm
N/A
N/A
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
99,262$3.67481,191,042
(Direct)
View
2024-12-12
Exercise
2024-12-16
4:15 pm
N/A
2029-08-28
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
183,578$01,191,042
(Direct)
View
2024-12-09
Gift
2024-12-11
4:15 pm
N/A
N/A
Vital Farms Inc.VITLOHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
50,000$08,804,890
(Direct)
View
2024-11-27
Tax Withholding
2024-12-02
4:15 pm
N/A
N/A
Vital Farms Inc.VITLPappas Peter Nicholas
CHIEF SALES OFFICER
162$32.3465,914
(Direct)
View
2024-11-22
Option Award
2024-11-26
4:15 pm
N/A
N/A
Vital Farms Inc.VITLOHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
3,613$08,854,890
(Direct)
View
2024-11-19
Exercise
2024-11-21
4:15 pm
N/A
N/A
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
5,000$5.3286939,789
(Direct)
View
2024-11-19
Exercise
2024-11-21
4:15 pm
N/A
2029-08-28
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
5,000$0939,789
(Direct)
View
2024-11-15
Option Award
2024-11-19
4:32 pm
N/A
N/A
Vital Farms Inc.VITLWrede Thilo
CHIEF FINANCIAL OFFICER
290$23.9149,090
(Direct)
View
2024-11-15
Option Award
2024-11-19
4:31 pm
N/A
N/A
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
326$23.91606,025
(Direct)
View
(A) Indicate amendment filing.
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