Real time insider trading transaction history:
- Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>
Common stock purchase or sale:
| Transaction Date | Reported DateTime | Company | Symbol | Insider Relationship | Shares Traded | Average Price | Total Amount | Shares Owned | Filing |
| 2024-06-26 Purchase | 2024-06-28 6:14 pm | Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer | 200,000 | $1.0183 | $203,656 | 663,669 (Direct) | View |
| 2024-03-22 Purchase | 2024-03-26 08:00 am | Purple Innovation Inc. | PRPL | Ulrich George Turner Principal Accounting Officer | 4,000 | $1.5152 | $6,061 | 16,874 (Direct) | View |
Stock options: Exercise, Award, Grant, Conversion
| Transaction Date | Reported DateTime | Exercisable Expiration | Company | Symnbol | Insider Relationship | Shares Traded | Conversion Price | Shares Owned | Filing |
| 2025-03-31 Exercise | 2025-04-02 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | Ulrich George Turner Principal Accounting Officer | 6,576 | $0 | 41,291 (Direct) | View |
| 2025-03-31 Tax Withholding | 2025-04-02 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | Ulrich George Turner Principal Accounting Officer | 2,249 | $0.7592 | 41,291 (Direct) | View |
| 2025-03-31 Exercise | 2025-04-02 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer | 16,881 | $0 | 119,595 (Direct) | View |
| 2025-03-31 Exercise | 2025-04-02 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | HAYNOR ERIC SCOTT Chief Operating Officer | 21,101 | $0 | 255,237 (Direct) | View |
| 2025-03-31 Exercise | 2025-04-02 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | Vogensen Todd E. Chief Financial Officer | 24,116 | $0 | 96,099 (Direct) | View |
| 2025-03-31 Tax Withholding | 2025-04-02 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | Vogensen Todd E. Chief Financial Officer | 6,970 | $0.7592 | 96,099 (Direct) | View |
| 2025-03-31 Exercise | 2025-04-02 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer | 16,881 | $0 | 92,766 (Direct) | View |
| 2025-03-31 Exercise | 2025-04-02 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer | 80,386 | $0 | 1,040,285 (Direct) | View |
| 2025-03-31 Tax Withholding | 2025-04-02 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer | 23,232 | $0.7592 | 1,040,285 (Direct) | View |
| 2025-03-31 Exercise | 2025-04-02 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | KERBY JEFFERY SCOTT Chief of Owned Retail | 13,585 | $0 | 87,613 (Direct) | View |
| 2025-03-31 Tax Withholding | 2025-04-02 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | KERBY JEFFERY SCOTT Chief of Owned Retail | 4,647 | $0.7592 | 87,613 (Direct) | View |
| 2025-03-25 Exercise | 2025-03-26 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer | 166,667 | $0 | 822,360 (Direct) | View |
| 2025-03-25 Tax Withholding | 2025-03-26 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer | 48,167 | $0.79 | 822,360 (Direct) | View |
| 2025-03-12 Option Award(A) | 2025-03-18 4:04 pm | N/A N/A | Purple Innovation Inc. | PRPL | HAYNOR ERIC SCOTT Chief Operating Officer | 350,000 | $0 | 350,000 (Direct) | View |
| 2025-03-12 Option Award(A) | 2025-03-18 4:03 pm | N/A N/A | Purple Innovation Inc. | PRPL | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer | 175,000 | $0 | 175,000 (Direct) | View |
| 2025-03-14 Tax Withholding | 2025-03-18 4:03 pm | N/A N/A | Purple Innovation Inc. | PRPL | McDermott Tricia Chief Legal Officer | 10,176 | $0.8999 | 97,848 (Direct) | View |
| 2025-03-14 Exercise | 2025-03-18 4:03 pm | N/A N/A | Purple Innovation Inc. | PRPL | McDermott Tricia Chief Legal Officer | 36,008 | $0 | 97,848 (Direct) | View |
| 2025-03-14 Tax Withholding | 2025-03-18 4:03 pm | N/A N/A | Purple Innovation Inc. | PRPL | Vogensen Todd E. Chief Financial Officer | 12,488 | $0.8999 | 117,142 (Direct) | View |
| 2025-03-14 Exercise | 2025-03-18 4:03 pm | N/A N/A | Purple Innovation Inc. | PRPL | Vogensen Todd E. Chief Financial Officer | 43,210 | $0 | 117,142 (Direct) | View |
| 2025-03-12 Option Award(A) | 2025-03-18 4:03 pm | N/A N/A | Purple Innovation Inc. | PRPL | Vogensen Todd E. Chief Financial Officer | 450,000 | $0 | 450,000 (Direct) | View |
| 2025-03-15 Tax Withholding | 2025-03-18 4:03 pm | N/A N/A | Purple Innovation Inc. | PRPL | KERBY JEFFERY SCOTT Chief of Owned Retail | 3,142 | $0.8999 | 60,691 (Direct) | View |
| 2025-03-15 Exercise | 2025-03-18 4:03 pm | N/A N/A | Purple Innovation Inc. | PRPL | KERBY JEFFERY SCOTT Chief of Owned Retail | 9,186 | $0 | 60,691 (Direct) | View |
| 2025-03-15 Tax Withholding | 2025-03-18 4:02 pm | N/A N/A | Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer | 16,337 | $0.8999 | 760,389 (Direct) | View |
| 2025-03-15 Exercise | 2025-03-18 4:02 pm | N/A N/A | Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer | 112,786 | $0 | 760,389 (Direct) | View |
| 2025-03-15 Tax Withholding | 2025-03-18 4:02 pm | N/A N/A | Purple Innovation Inc. | PRPL | Ulrich George Turner Principal Accounting Officer | 3,607 | $0.8999 | 30,104 (Direct) | View |
| 2025-03-15 Exercise | 2025-03-18 4:02 pm | N/A N/A | Purple Innovation Inc. | PRPL | Ulrich George Turner Principal Accounting Officer | 10,545 | $0 | 30,104 (Direct) | View |
| 2025-03-15 Exercise | 2025-03-18 4:02 pm | N/A N/A | Purple Innovation Inc. | PRPL | HAYNOR ERIC SCOTT Chief Operating Officer | 14,097 | $0 | 206,031 (Direct) | View |
| 2025-03-15 Exercise | 2025-03-18 4:02 pm | N/A N/A | Purple Innovation Inc. | PRPL | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer | 11,235 | $0 | 53,358 (Direct) | View |
| 2025-03-12 Option Award(A) | 2025-03-18 4:01 pm | N/A N/A | Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer | 175,000 | $0 | 175,000 (Direct) | View |
| 2025-03-15 Exercise | 2025-03-18 4:01 pm | N/A N/A | Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer | 22,165 | $0 | 80,452 (Direct) | View |
| 2024-03-12 Option Award | 2025-03-14 4:02 pm | N/A N/A | Purple Innovation Inc. | PRPL | HAYNOR ERIC SCOTT Chief Operating Officer | 350,000 | $0 | 350,000 (Direct) | View |
| 2024-03-12 Option Award | 2025-03-14 4:02 pm | N/A N/A | Purple Innovation Inc. | PRPL | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer | 175,000 | $0 | 175,000 (Direct) | View |
| 2024-03-12 Option Award | 2025-03-14 4:01 pm | N/A N/A | Purple Innovation Inc. | PRPL | Vogensen Todd E. Chief Financial Officer | 450,000 | $0 | 450,000 (Direct) | View |
| 2024-03-12 Option Award | 2025-03-14 4:01 pm | N/A N/A | Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer | 175,000 | $0 | 175,000 (Direct) | View |
| 2025-03-12 Option Award | 2025-03-13 6:35 pm | 2025-03-12 2025-03-12 | Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Shackelton Christopher S Director 10% Owner | 6,229,508 | $0 | 19,672,131 (Indirect) | View |
| 2024-11-15 Other | 2025-02-03 07:26 am | N/A N/A | Purple Innovation Inc. | PRPL | Peterson Douglas Scott Director | 23,028 | $0 | 3,256,987 (Direct) | View |
| 2024-10-09 Gift | 2025-02-03 07:26 am | N/A N/A | Purple Innovation Inc. | PRPL | Peterson Douglas Scott Director | 54,793 | $0 | 3,256,987 (Direct) | View |
| 2024-10-25 Exercise | 2024-10-25 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer | 2,177 | $0 | 46,787 (Direct) | View |
| 2024-06-20 Option Award | 2024-06-21 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | McDermott Tricia Chief Legal Officer | 51,245 | $0 | 51,245 (Direct) | View |
| 2024-06-20 Option Award | 2024-06-21 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer | 50,643 | $0 | 50,643 (Direct) | View |
| 2024-06-20 Option Award | 2024-06-21 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer | 50,643 | $0 | 50,643 (Direct) | View |
| 2024-06-20 Option Award | 2024-06-21 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | Ulrich George Turner Principal Accounting Officer | 19,728 | $0 | 19,728 (Direct) | View |
| 2024-06-20 Option Award | 2024-06-21 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer | 241,157 | $0 | 241,157 (Direct) | View |
| 2024-06-20 Option Award | 2024-06-21 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | KERBY JEFFERY SCOTT Chief of Owned Retail | 40,755 | $0 | 40,755 (Direct) | View |
| 2024-06-20 Option Award | 2024-06-21 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | Krausz Keira Chief Marketing Officer | 56,069 | $0 | 56,069 (Direct) | View |
| 2024-06-20 Option Award | 2024-06-21 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | Vogensen Todd E. Chief Financial Officer | 72,347 | $0 | 72,347 (Direct) | View |
| 2024-06-20 Option Award | 2024-06-21 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | HAYNOR ERIC SCOTT Chief Operating Officer | 63,303 | $0 | 63,303 (Direct) | View |
| 2024-06-06 Exercise | 2024-06-07 07:58 am | N/A N/A | Purple Innovation Inc. | PRPL | HAYNOR ERIC SCOTT Chief Operating Officer | 12,572 | $0 | 190,409 (Direct) | View |
| 2024-05-12 Exercise | 2024-05-14 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer | 9,827 | $0 | 40,715 (Direct) | View |